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Analytics Magazine

Winter 2008 Table of Contents

big dataFEATURES

RM & DM: The Perfect Marriage

By Kevin Geraghty
Integrating revenue management with digital marketing produces marketing magic.

We’re All Just a Number

By Peter Horner
Q&A with BusinessWeek reporter Stephen Baker, author of the “The Numerati.”

The Numerati

By Stephen Baker
Excerpts from the new book that explores the mathematical modeling of humanity.

Inside H-P

By Thomas Olavson and Brian Cargille
Internal consulting group offers perspectives on practicing analytics at a big company.

Decision Analysis

By Daniel Maxwell
Survey of DA software: What’s new, what’s trendy and what will work best for you.

Weyerhaeuser Wired

By Douglas A. Hay
Analytics plays key role in forest product enterprise’s goal of optimizing renewable resources.

Practice Makes Perfect

By Peter Horner and Terry Cryan
Preview of 2009 must-make INFORMS conference that applies science to the art of business.

DEPARTMENTS

INSIDE STORY
VIEWPOINT
WAS IT SOMETHING I SAID?
ORACLE

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Accenture security report identifies top cyber threats

With recent large-scale cyberattacks signaling a growing front in destructive threats and business impact, a new midyear report from iDefense, part of Accenture Security, reveals how threat actors are continuing to evolve their ability to avoid detection. Based on in-depth analysis, the report anticipates a growth in the number of threat actors who are rapidly expanding their capabilities due to factors such as the proliferation of affordable, customizable and accessible tools and exploits. Read more →

Job searchers: It’s not just who you know, but how well you know them

While online networking sites enable individuals to increase their professional connections, to what extent do these ties actually lead to job opportunities? A new study in the INFORMS journal Management Science finds that, despite the ability to significantly increase the number of professional connections and identify more job leads with limited effort on these sites, unless the connection is a strong one, they typically will not lead to job offers.  Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.