Winter 2008 Table of Contents
By Kevin Geraghty
Integrating revenue management with digital marketing produces marketing magic.
By Peter Horner
Q&A with BusinessWeek reporter Stephen Baker, author of the “The Numerati.”
By Stephen Baker
Excerpts from the new book that explores the mathematical modeling of humanity.
By Thomas Olavson and Brian Cargille
Internal consulting group offers perspectives on practicing analytics at a big company.
By Daniel Maxwell
Survey of DA software: What’s new, what’s trendy and what will work best for you.
By Douglas A. Hay
Analytics plays key role in forest product enterprise’s goal of optimizing renewable resources.
By Peter Horner and Terry Cryan
Preview of 2009 must-make INFORMS conference that applies science to the art of business.