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Analytics Magazine

Winter 2008 Table of Contents

big dataFEATURES

RM & DM: The Perfect Marriage

By Kevin Geraghty
Integrating revenue management with digital marketing produces marketing magic.

We’re All Just a Number

By Peter Horner
Q&A with BusinessWeek reporter Stephen Baker, author of the “The Numerati.”

The Numerati

By Stephen Baker
Excerpts from the new book that explores the mathematical modeling of humanity.

Inside H-P

By Thomas Olavson and Brian Cargille
Internal consulting group offers perspectives on practicing analytics at a big company.

Decision Analysis

By Daniel Maxwell
Survey of DA software: What’s new, what’s trendy and what will work best for you.

Weyerhaeuser Wired

By Douglas A. Hay
Analytics plays key role in forest product enterprise’s goal of optimizing renewable resources.

Practice Makes Perfect

By Peter Horner and Terry Cryan
Preview of 2009 must-make INFORMS conference that applies science to the art of business.




Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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