Full service marketing provider WebbMason Marketing announced the launch of the WebbMason Advanced Analytics & Segmentation Engine, an analytics solution to streamline big data operations for marketing, strategy and operational analytics.

“To help our clients implement data-driven marketing strategies, we are now providing the new WebbMason Analytics Engine, which streamlines, speeds up and lowers the cost of big data operations,” said WebbMason CEO Warner Mason. “We’ve built this service to respond to the needs of our clients who are upgrading the analytics that drive their marketing, strategy and operational analytics. We’re compatible with the technologies they are using today, but we can now help them simultaneously automate data operations and save money.”

Customers can use the Engine for new customer acquisition targeting, cross-sell and upsell targeting, custom churn analysis, customer win-back and portfolio optimization.

WebbMason offers both cloud-based and premise-based deployments. WebbMason Analytics has deep experience with the development and operation of Hadoop and data lakes to support ongoing data needs for analytics.