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WebbMason Marketing announces Analytics Engine service

Industry News

Full service marketing provider WebbMason Marketing announced the launch of the WebbMason Advanced Analytics & Segmentation Engine, an analytics solution to streamline big data operations for marketing, strategy and operational analytics.

“To help our clients implement data-driven marketing strategies, we are now providing the new WebbMason Analytics Engine, which streamlines, speeds up and lowers the cost of big data operations,” said WebbMason CEO Warner Mason. “We’ve built this service to respond to the needs of our clients who are upgrading the analytics that drive their marketing, strategy and operational analytics. We’re compatible with the technologies they are using today, but we can now help them simultaneously automate data operations and save money.”

Customers can use the Engine for new customer acquisition targeting, cross-sell and upsell targeting, custom churn analysis, customer win-back and portfolio optimization.

WebbMason offers both cloud-based and premise-based deployments. WebbMason Analytics has deep experience with the development and operation of Hadoop and data lakes to support ongoing data needs for analytics.

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.

Headlines

Stereotypes hold back girls’ interest in STEM subjects

New research from Accenture reveals that young people in the United Kingdom and Ireland are most likely to associate a career in science and technology with “doing research” (52 percent), “working in a laboratory” (47 percent) and “wearing a white coat” (33 percent). The study found that girls are more likely to make these stereotypical associations than boys. Read more →

Gartner: Connected ‘things’ will jump 31 percent in 2017

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U.S. News: Analytics jobs rank among the best

When it comes to the best business jobs, analytics- and operations research-oriented disciplines dominate the list, according to U.S. News & World Report’s rankings of the “2017 Best Jobs.” In order, the top five “best business jobs” listings include: 1. statistician
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UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Business Analytics Conference
April 2-4, 2017, Las Vegas

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
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