Share with your friends










Submit

Analytics Magazine

WebbMason Marketing announces Analytics Engine service

Industry News

Full service marketing provider WebbMason Marketing announced the launch of the WebbMason Advanced Analytics & Segmentation Engine, an analytics solution to streamline big data operations for marketing, strategy and operational analytics.

“To help our clients implement data-driven marketing strategies, we are now providing the new WebbMason Analytics Engine, which streamlines, speeds up and lowers the cost of big data operations,” said WebbMason CEO Warner Mason. “We’ve built this service to respond to the needs of our clients who are upgrading the analytics that drive their marketing, strategy and operational analytics. We’re compatible with the technologies they are using today, but we can now help them simultaneously automate data operations and save money.”

Customers can use the Engine for new customer acquisition targeting, cross-sell and upsell targeting, custom churn analysis, customer win-back and portfolio optimization.

WebbMason offers both cloud-based and premise-based deployments. WebbMason Analytics has deep experience with the development and operation of Hadoop and data lakes to support ongoing data needs for analytics.

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.

Headlines

2017 Tech Trends: the kinetic enterprise

From dark analytics to mixed reality, machine intelligence and blockchain, Deloitte’s annual Technology Trends report analyzes the trends that could disrupt businesses in the next 18-24 months. CIOs who can harness the possibilities of these technologies will be better positioned to shape the future of their business. Read more →

FICO: Financial crime trends for 2017

If the world seemed dangerous from a financial crime perspective last year, FICO experts predict an even more challenging 2017. In a new paper, four of the leaders in the company’s fraud and financial crime group laid out 17 predictions, ranging from killer devices in the home to hacked fingerprints. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.