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Analytics Magazine

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Measurement Metrics: Marketing Analytics in Online Social Spaces
Analyst at a digital marketing agency outlines basic concepts and early experiences in an emerging field.

Revenue Management & Digital Marketing
Integrating two independent business processes produces marketing magic.

HP’s world-class e-marketing business
How Hewlett-Packard uses advanced analytics to drive its digital marketing strategies.

Executive Edge: New Frontiers for Analytics

Predictive Analytics: Game Changer
Practical ways to drive customer service, looking forward.

Headlines

Grocery store data speeds early detection of food-borne illness

Foodborne illnesses, like salmonella, E. Coli and norovirus infections, are a major public health concern affecting more than one out of six Americans each year, according to the Centers for Disease Control and Prevention (CDC). During a foodborne illness outbreak, rapidly identifying the contaminated food source is vital to minimizing illness, loss and impact on society. Read more →

Gartner: Top 25 North American Supply Chain Undergraduate Programs

Gartner, Inc. recently released the findings from its biennial Top 25 North American Supply Chain Undergraduate Programs report. Fifty-one institutions participated in the report that is intended to support chief supply chain officers (CSCOs), heads of supply chain strategy and supply chain HR partners in building a strong portfolio of university recruiting and internship partners. Read more →

Study: Tweets better than Google Trends at forecasting TV ratings

How well does the emotional and instantaneous content in tweets perform relative to the more deliberate searches recorded in Google Trends in forecasting future TV ratings? In a massive big data analysis using data from Twitter, Google Trends and other widely used websites for entertainment information, a forthcoming article in the INFORMS journal Marketing Science finds that mining Twitter content is significantly more effective than Google Trends in its ability to predict future TV ratings. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 13-16, 2016, Nashville, Tenn.

CONTINUING EDUCATION

Foundations of Modern Predictive Analytics
Nov. 17-18, 2016, Nashville, Tenn. 

WORKSHOPS

The Arithmetic of Uncertainty: A Cure for the Flaw of Averages
A one-day (9 a.m.-5 p.m.) workshop with optional hands-on computer lab
Sept. 14: Washington, D.C. (Crystal City)
Sept. 20: Houston
Sept. 21: Dallas
For more information and to register, click here.

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.