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Measurement Metrics: Marketing Analytics in Online Social Spaces
Analyst at a digital marketing agency outlines basic concepts and early experiences in an emerging field.

Revenue Management & Digital Marketing
Integrating two independent business processes produces marketing magic.

HP’s world-class e-marketing business
How Hewlett-Packard uses advanced analytics to drive its digital marketing strategies.

Executive Edge: New Frontiers for Analytics

Predictive Analytics: Game Changer
Practical ways to drive customer service, looking forward.







Headlines

Artificial intelligence a game changer for personal devices

Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact with personal technologies. Read more →

FICO predicts AI and blockchain will meet in 2018

Scott Zoldi, chief analytics officer at FICO, in his AI predictions for 2018, predicts the rise of “defensive AI” and manipulative chatbots. Blockchain will use AI to search through relationship data, Zoldi says, and defensive AI will be used to protect systems from malicious AI and machine learning. Adds Zoldi: Chatbots will get so good at understanding us they will learn how to manipulate us. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore

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