Measurement Metrics: Marketing Analytics in Online Social Spaces
Analyst at a digital marketing agency outlines basic concepts and early experiences in an emerging field.
Revenue Management & Digital Marketing
Integrating two independent business processes produces marketing magic.
HP’s world-class e-marketing business
How Hewlett-Packard uses advanced analytics to drive its digital marketing strategies.
Predictive Analytics: Game Changer
Practical ways to drive customer service, looking forward.