Analytics Magazine

Foodborne illnesses, like salmonella, E. Coli and norovirus infections, are a major public health concern affecting more than one out of six Americans each year, according to the Centers for Disease Control and Prevention (CDC). During a foodborne illness outbreak, rapidly identifying the contaminated food source is vital to minimizing illness, loss and impact on society. Read more →

Gartner, Inc. recently released the findings from its biennial Top 25 North American Supply Chain Undergraduate Programs report. Fifty-one institutions participated in the report that is intended to support chief supply chain officers (CSCOs), heads of supply chain strategy and supply chain HR partners in building a strong portfolio of university recruiting and internship partners. Read more →

How well does the emotional and instantaneous content in tweets perform relative to the more deliberate searches recorded in Google Trends in forecasting future TV ratings? In a massive big data analysis using data from Twitter, Google Trends and other widely used websites for entertainment information, a forthcoming article in the INFORMS journal Marketing Science finds that mining Twitter content is significantly more effective than Google Trends in its ability to predict future TV ratings. Read more →