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Analytics Magazine

Prescriptive Analytics

Forum: Your data already knows what you don’t
The marriage of two “natural resources” – hydrocarbons and data – will transform unconventional oil development.

How prescriptive analytics can reshape fracking in oil and gas fields
Fracking is an inefficient means to capture oil and gas, but hybrid data, big data and analytics can turn it around.

Forum: Oil & gas producers need to tame the gusher … of data

Executive Edge: Five pillars of prescriptive analytics success

How to pick a business partner
Ten things to consider when evaluating analytics and decision sciences partners.

TV ads, Wanamaker’s dilemma & analytics
The journey from historical ratings to predictive decisions: A proposed evolution for buyers and sellers of television advertising.

Images & videos: really big data
Sizing up the potential impact of prescriptive analytics driven by proliferation of images and video.

The Analytics Journey
An IBM view of the structured data analysis landscape: descriptive, predictive and prescriptive analytics.

Headlines

ITIF: Expand computer science education to keep up with demand

Computer skills are in high demand among employers in a wide range of industries, not just tech-related fields, yet despite growing interest in the subject, a new report from the Information Technology and Innovation Foundation (ITIF) finds that too few U.S. students are taking quality computer science classes at the high school and university levels. ITIF makes the case for public action to support and maintain the groundswell of interest in computer science and capture the economic and social benefits that will come from fostering a more highly skilled workforce. Read more →

Report outlines benefits of data-driven customer experiences

According to a new report by Forbes Insights and SAS, “Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights,” the benefits of brands evolving to data-driven customer experiences (data-driven CX) are wide-ranging. The study notes data-driven methods enhance revenue generation and enable cost reduction, as well as accelerate process efficiencies and quality improvements. Read more →

Debunking myths about harm from artificial intelligence

Artificial intelligence (AI) holds great promise for economic growth and social progress, but pervasive, inaccurate myths about hypothetical harms could encourage policymakers to retard further innovation in the technology, according to a new report from the Information Technology and Innovation Foundation (ITIF). ITIF, a leading tech policy think tank, makes the case that policymakers should actively support further development and use of artificial intelligence if we want society to reap the myriad benefits it has to offer. Read more →

Report: Technology rarely used to detect fraud

Technology is an important tool to help companies fight fraud, but many are not succeeding in using data analytics as a primary tool for fraud detection. Meanwhile, fraudsters are leveraging technology to perpetrate fraud, according to a new report by KPMG International, “Global Profiles of the Fraudster.” Read more →

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