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Analytics Magazine

Data Management

Executive Edge: It pays to modernize your data architecture

Corporate Profile: SAS
Where it’s been and where it’s headed.

Data visualization: The big picture of big data
Nextgen technologies and evolving cognitive frameworks move data visualization from art to science.

Building a high-performance big data analytics organization
To realize value from big data analytics, organizations need to integrate technology, tools and practices with existing analytics ecosystems.

Analytics in the oilfield
Properly deployed, predictive and other forms of advanced analytics can yield crucial insights for exploration and production companies.

Viewpoint: O.R. vs. analytics … and now data science?

Comprehending the complete customer
Leveraging behavioral and attitudinal data for actionable analytics.

Analyze This! Big Data: Generation Next

Chief Data Officer: New seat in the C-suite
Why and how to provide the executive stewardship your data assets deserve.

Beyond ‘Moneyball’: The rapidly evolving world of sports analytics, Part I
The rapidly evolving world of sports analytics, Part I

Analyze This!: ‘Shareholder engagement’ keys analytics teams’ success at Cisco

Business Intelligence & Modeling Systems Synergy
Integrating often-competing methodologies helps analyze and solve particularly tough problems.

Software Survey: Resources for Spreadsheet Analysts
More than 180 spreadsheet analytics products point way toward better, faster, smarter.

Executive Edge: New Frontiers for Analytics

Risk Management: Total Cost of Ownership
How to achieve significant, sustainable cost savings in the new world of integrated, enterprise-wide risk management.

The Analytics Journey
An IBM view of the structured data analysis landscape: descriptive, predictive and prescriptive analytics.

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.