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Analytics Magazine

Business Intelligence

Text analytics goes mobile
Technology enables companies to make critical management decisions in a fraction of the time.

Profit Center: What is analytics?

Business-to-business: The Evolution of Pricing
From paper reports to spreadsheets to business intelligence, smarter pricing algorithms are being developed every day. So what’s next? Real science.

Business Intelligence & Modeling Systems Synergy
Integrating often-competing methodologies helps analyze and solve particularly tough problems.

Software Survey: Resources for Spreadsheet Analysts
More than 180 spreadsheet analytics products point way toward better, faster, smarter.

Driving Value Chain Resiliency Through Analytics
How Cisco’s dedicated SCRM team helps tame large, complex, global supply chain.

Inside Story: Eat, Edit, Learn

Profit Center: An analytics education

Telecommunications Marketing: From business intelligence to analytics
The journey from what to who, when and why.



Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix

OTHER EVENTS

Advancing the Analytics-Driven Organization
July 16-19, noon-5 p.m.


Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.


Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.


Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25

CAP® EXAM SCHEDULE

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