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Analytics Magazine

Business Analytics

Inside Story: Life is good for analysts

Inside Story: Welcome (Back) to Analytics

Serving the Services Industry
The emerging science of service management opens opportunities for business analytics.

Inside Story: Movers & Shakers

Inside Story: Bright Future for Analytics

Business Analytics: Too Cool (Just) for School

Text Analytics: Two World Collide
Intersection of two distinct disciplines gleans insight from massive amounts of unstructured data.

Better Decision-Making: How HP delivers business value with enterprise-wide analytics services
A common approach to deploying business analytics across the enterprise to elevate the analytical maturity and deliver actionable intelligence.

BUSINESS ANALYTICS NEWS

Pittsburgh Pirates tap SAS Analytics

Survey: Business analytics pervasive, effective on a global scale

Cable & Wireless Communications revolutionizing business analytics with MediationZone and Cloud technology

SAP and Google team up to Put ‘Big Data’ on the Map

‘Customer Insight’ Class Focuses on Analytics

SAS endorses STEM recommendations for boosting math and science outcomes

Capgemini, Oracle launch global business analytics service for telecommunications

SAS Social Media Analytics takes social media marketing to the enterprise

SAS Secures Technology Patent for Better Fraud Detection Performance

IBM Business Analytics Software Helps BJC Healthcare and Washington University Improve Healthcare Through Better Research

Newsmakers
IBM to Open Global Network of Analytics Centers

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.