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Analytics Magazine

Retail & Retailers

The keys to customer intelligence
Replacing data silos with “datamarts” and the impetus behind real-time business intelligence.

Internet of Things analytics
Welcome to the ‘We Economy’: Finding the business in your data

Corporate Profile: Analytics Operations Engineering, Inc.
Consulting firm applies advanced quantitative methods to solve challenging operations problems.

Analytics & BPM
‘SMAC’ delivers a much-needed combination punch for peak customer experience.

Five-Minute Analyst: Black Friday

Driving profitability with retail analytics
How to make choices and investments that deliver on expectations.

Leveraging Big Data around customers
Opportunity to deliver real-time customer insights by harnessing the power of structured and unstructured data.

Analytics applications in consumer credit and retail marketing
Four areas that present a significant opportunity to impact the bottom-line of companies in different business verticals through the use of advanced analytics and sophisticated data modeling.

Text analytics goes mobile
Technology enables companies to make critical management decisions in a fraction of the time.

Forum: The government needs to know the score
How credit-scoring policies affect the economy.

Supply Chain Management: New math, big data
Across the supply chain, manufacturers and retailers are exploiting the
vital raw material of the information economy.

Analytics in Action: Sales force strategy
HP
s perspective on the emerging significance of analytics to boost sales performance across the enterprise.

Revenue Management & Digital Marketing
Integrating two independent business processes produces marketing magic.

Viewpoint: Economic Recovery Through Supply Chain Reasoning

Revenue Management in the Era of Social Networking
Connected, tech-savvy consumers can significantly lower revenues. How should companies respond?

Focus on Forecasting: Worst Practices in Business Forecasting

Executive Edge: New Frontiers for Analytics

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.