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Analytics Magazine

Healthcare

Healthcare industry continues to change… which is good news for data scientists

State of healthcare analytics: A mid-year review

Predicting patient experience with narrative data: a healthcare goldmine

Curing what ails
How interaction analytics is transforming the health insurance industry.

Evolving role of the CIO in data-driven healthcare

Views from HIMSS 2015: A mixed bag for healthcare analytics

What to expect in 2015
Four predictions for the healthcare analytics industry in the year ahead.

Healthcare Analytics — 2014: Year of many challenges

Will Apple, Google usher in new era in healthcare analytics?

Rise of the empowered patient consumer – courtesy of analytics

Algorithm is the new doctor and data is the new drug

Population health management and medication adherence

Key skills for analytics pros
Examination of two promising areas for analytical opportunities in the healthcare industry.

Corporate Profile: Mayo Clinic
Famed medical group boasts long history of applying advanced analytics to improve delivery care systems.

Opportunities, barriers and champions
Despite its acknowledged value, healthcare’s use of analytics lags behind other industries.

Smart Care
The promise of technology-enabled population health management.

Health Care & Analytics
From ‘sick’ care to ‘health’ care, courtesy of analytics

Patient Flow
The new queueing theory for healthcare.

Corporate Profile: General Electric Global Research Center

Newsmakers: Computer Model Optimizes Diabetes Treatment

Newsmakers: Rapid Delivery Of Vaccines, Antidotes

Meeting Preview: INFORMS introduces health care conference
Set for June 20-22, 2011 at the Hilton Bonaventure Hotel in Montreal, Canada

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.