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Tag "text analytics"

Mobile Ecosystem Transformation: From CSP to DSP

    Mobile Ecosystem Transformation: From CSP to DSP

The ubiquitous availability of high-speed Internet and increasing smartphone ownership are at the forefront of the new era of digital transformation. The entire mobile ecosystem is experiencing significant growth. However, despite the growth in the overall mobile ecosystem, communications service providers (CSPs) across the world are facing saturated markets, experiencing slow subscriber growth and stagnated revenue as their core services are being increasingly commoditized by new Internet giants and over-the-top (OTT) content players.

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Corporate Profile: Analytics at IDA

Founded in 1956, the Institute for Defense Analyses (IDA) is a not-for-profit corporation that currently operates three federally funded research and development centers (FFRDCs): the Systems and Analyses Center, the Science and Technology Policy Institute and the Center for Communications and Computing.

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Customer Relationships: Real-Time Text Analytics

Information is generated in today’s world more rapidly than ever before, and it will keep growing at an exponential rate. The rise of social media combined with increased Internet penetration has led to a significant increase in user-generated content in the form of product reviews and feedback, blogs, independent news articles, Twitter and Facebook updates.

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Text analytics: Deriving value from tweets, blog posts and call center logs.

November/December 2013 By Andy Flint Data is the lifeblood of analytics. Yet some of the richest data sources now available to us will not easily reveal the insights they carry,

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Text Analytics: Lost in Translation II

September/October 2013 Part two of a two-part series on best practices for analyzing multi-lingual text. By Christopher Broxe (left) and

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Text Analytics: Lost in translation

May/June 2013 Part one of two-part series on best practices for analyzing multi-lingual text. By Christopher Broxe (left) and Fiona

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Text analytics to help improve British Columbia’s citizen initiative

Clarabridge, Inc., a provider of sentiment and text analytics for Customer Experience Management (CEM), has been selected by the Province of British Columbia to enable faster theming and categorization of feedback and other unstructured text as part of the ongoing Citizen Engagement program.

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Text Analytics: Integrated sentiment analysis

May/June 2012 Technique hears much more than the voice of the customer. By Fiona McNeill Just as you follow someone’s

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Text analytics goes mobile

Text analytics is being embraced across industries as diverse as law enforcement, manufacturing, health care and insurance. It is a critical to fighting crime, spotting and correcting defects, reducing fraud and improving health outcomes.

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Text Analytics: Two World Collide

“Text analytics” could be the title of the latest mash-up for business analysts. It represents the intersections of two typically distinct disciplines. In our high school and college years, the core graduation requirements were “math and science” and “English and history.” In fact, the skills measured on the College Board exams are categorized as mathematics and reading/writing skills.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
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