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Tag "Super Bowl"

Are Super Bowl ads worth it? New research suggests benefits persist

    Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event.

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Closer C-level collaboration needed to bridge gap in cyber readiness

With the proliferation of more and more sensitive data, expanding connectivity, and the adoption of automated processes, new research from Accenture reveals that C-suite and IT decision-makers need to embrace a different approach to cybersecurity to effectively protect against future cyber risks. While most companies have a chief information security officer (CISO) or assigned cybersecurity to a C-suite executive, such as a chief information officer (CIO), often, these leaders have limited influence on cybersecurity strategy outside their departments. Read more →

Report: Automotive industry to invest $3.3 billion in big data in 2018

Big data investments in the automotive industry are expected to surpass $3.3 billion in 2018, according to a report by SNS Telecom & IT. Amid the proliferation of real-time and historical data from sources such as connected devices, web, social media, sensors, log files and transactional applications, big data is rapidly gaining traction from a diverse range of vertical sectors. Read more →

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