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Tag "social media data"

Can social media data be used to predict threats or identify fake news?

    Can social media data be used to predict threats or identify fake news?

Can publicly available data from large-scale social media networks be used to help predict catastrophic events within the country’s infrastructure, such as threats to national security, the energy system or even the economy? Conrad Tucker, associate professor of engineering design and industrial engineering, has received funding from the U.S. Air Force to investigate whether crowd-sourced data from social media can be used to not only detect threats but also prevent catastrophic events from happening in the future.

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L’Oréal USA analyzes real time social media data

L’Oréal USA has chosen Clarabridge, a sentiment and text analytics provider, to manage its social media data to gain insight into what its customers are thinking and feeling.

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SAS Social Media Analytics takes social media marketing to the enterprise

Global corporations are seeking ways to convert social media data into better customer relationships, stronger customer service, enhanced marketing efforts and improved bottom-line results.

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Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

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