Big data represents unprecedented opportunities for companies. Yet analysts – “data scientists” who extract useful information from data – remain in short supply. Having used SAS Analytics in teaching and research for more than 30 years, Louisiana State University is now collaborating with SAS to launch a Master of Science in Analytics (MSA) to meet the growing demand for analytics professionals.
The continued rise of global cross-channel, organized crime and cyber-crime in financial services firms, government agencies and other sectors demands the use of analytics-driven security.
SAS, the leader in business analytics software and services, achieved record global revenue of US$2.725 billion in 2011. SAS marked double-digit growth in its 36th profitable year as organizations sought to uncover business opportunity in their own burgeoning data stores through the use of advanced analytics.
After 10 years providing new-car owners boundless choices of entertainment and information, Sirius XM Radio is discovering used-car customer needs. Applying predictive analytics from SAS, the company is modeling customer behavior patterns, helping its decision-makers better tailor offers to this new market.
Baseball loves the numbers, both traditional RBIs and ERAs plus newer sabermetric measures like walks plus hits per inning pitched (WHIP) and value over replacement player (VORP). As “Moneyball” has become a valued statistical approach to selecting talent, teams such as the Pittsburgh Pirates are also embracing analytics to improve operations and marketing and build stronger relationships with fans.
Business analytics has been effective in decision-making for three of four enterprises, according to a Bloomberg Businessweek Research Services survey sponsored by SAS. These organizations have benefited from increased profitability, reduced cost, improved risk management, process optimization, faster decision making or critical performance improvements.