Share with your friends


Analytics Magazine

Tag "sales analytics"

ABM and predictive lead scoring – a primer for success

    ABM and predictive lead scoring – a primer for success

Account-based marketing (ABM) – and the related technology of predictive lead scoring – is dramatically changing the face of sales and marketing. The difference is like spearfishing when all you’ve known before is dragging a net. It’s much more precise and uses analytical processes to ensure that your efforts are focused on the results your organization needs and your leads are more efficiently converted to sales. For enterprise sales, ABM is critical because B2B sales are much more tightly focused than B2C sales.

Read Full Article

Missing Metric: The human side of sales analytics

    Missing Metric: The human side of sales analytics

The days of thinking about sales professionals as glad-handers who achieve results through client lunches and wheedling are over. As data-driven sales and marketing approaches take off, a new breed of sales staff is helping category-leading organizations achieve their audacious revenue targets via data science, predictive analytics and automation. The trend is giving rise to an exciting field of new sales tech that already is showing positive returns.

Read Full Article


Artificial intelligence a game changer for personal devices

Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact with personal technologies. Read more →

FICO predicts AI and blockchain will meet in 2018

Scott Zoldi, chief analytics officer at FICO, in his AI predictions for 2018, predicts the rise of “defensive AI” and manipulative chatbots. Blockchain will use AI to search through relationship data, Zoldi says, and defensive AI will be used to protect systems from malicious AI and machine learning. Adds Zoldi: Chatbots will get so good at understanding us they will learn how to manipulate us. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:

For more information, go to