The days of thinking about sales professionals as glad-handers who achieve results through client lunches and wheedling are over. As data-driven sales and marketing approaches take off, a new breed of sales staff is helping category-leading organizations achieve their audacious revenue targets via data science, predictive analytics and automation. The trend is giving rise to an exciting field of new sales tech that already is showing positive returns.
Scott Zoldi, chief analytics officer at FICO, predicts that prescriptive analytics will take center stage as the ultimate destination on the analytics journey.
“Despite incredible advances over the past few years, we’ve barely scratched the surface on the full potential of analytics,” said Zoldi.
March/April 2014 By Atanu Basu The United States is re-emerging as an energy superpower. According to the International Energy Agency,
Atanu Basu, the founder and CEO of AYATA, a member of INFORMS (Institute for Operations Research and the Management Sciences) and a frequent contributor to Analytics magazine, was a featured guest along with D-Wave Systems CEO Vern Brownell on Bloomberg Television’s “Taking Stock” program that aired Oct. 10.
November/December 2012 Sizing up the potential impact of prescriptive analytics driven by proliferation of images and video. By Fritz Venter