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Analytics Magazine

Tag "predictive analytics"

Frontline shipping V. 2017 of Solvers for Excel and Analytic Solver.com

Frontline Systems is shipping a new product line release for desktop and cloud, Version 2017 of its Solvers for Excel and AnalyticSolver.com, its SaaS equivalent. The new release unifies and simplifies Frontline’s products, makes learning predictive and prescriptive analytics accessible to everyone at very low cost, is easier to upgrade for larger models or data sets, and is easier to use across multiple desktop machines and the cloud.

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ABM and predictive lead scoring – a primer for success

    ABM and predictive lead scoring – a primer for success

Account-based marketing (ABM) – and the related technology of predictive lead scoring – is dramatically changing the face of sales and marketing. The difference is like spearfishing when all you’ve known before is dragging a net. It’s much more precise and uses analytical processes to ensure that your efforts are focused on the results your organization needs and your leads are more efficiently converted to sales. For enterprise sales, ABM is critical because B2B sales are much more tightly focused than B2C sales.

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Disarming ‘Weapons of Math Destruction’

    Disarming ‘Weapons of Math Destruction’

Cathy O’Neil, an industry insider and experienced expert, thoroughly covers the sociological downside of data science in her New York Times bestseller and first-of-its kind book, “Weapons of Math Destruction.” In the world of big data, there’s a lot of music to be faced. With all its upside, data science’s deployment risks being prejudicial, predatory, exploitative, buggy, blindly trusted and secretive. And it has the potential to magnify the consumer’s personal economic struggle rather than remedy it.

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Predictive talent acquisition strategy

    Predictive talent acquisition strategy

Over the past 30+ years, businesses have spent billions on talent assessments. Many of these are now being used to understand job candidates. Increasingly, businesses are asking how (or if) a predictive talent acquisition strategy can include the use of pre-hire assessments? As costs of failed new hires continue to rise, recruiters and hiring managers are looking for any kind of pre-hire information to increase the probability of making a great hire.

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Inside story: Weapons of mass instruction

Cathy O’Neil’s provocative book, “Weapons of Math Destruction: How big data increases inequality and threatens democracy,” created quite a stir in the analytics community when it was released last fall.

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Salary survey: predictive analytics professionals

    Salary survey: predictive analytics professionals

The gender pay gap among predictive analytics professionals is practically nonexistent, and the percentage of U.S. citizens in the profession at the junior level is increasing while the percentage of foreign-born professionals at the same level is decreasing as more U.S. students are entering the market. Those are two of the more notable trends in a new Burtch Works salary survey of predictive analytics professionals (PAPs).

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Predictive analytics in the cloud: It’s all about the data

    Predictive analytics in the cloud: It’s all about the data

During the 1992 presidential election, the Clinton team coined the phrase “it’s the economy, stupid,” as an easy way to remember one of the most important platforms of the campaign. For the cloud – and especially predictive analytics in the cloud – it’s not the economy, but the data, that makes all the difference.

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Predictive analytics in the cloud: It’s all about the data

March/April 2016 By Dave Hirko During the 1992 presidential election, the Clinton team coined the phrase “it’s the economy, stupid,”

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Marketing Metrics: Leveraging predictive analytics to estimate customer lifetime value

    Marketing Metrics: Leveraging predictive analytics to estimate customer lifetime value

Customer lifetime value (CLV) is not a new tool for marketers. Its application has been used for decades to understand a customer’s financial value.

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Predictive Modeling: ‘Ensemble of Ensemble’

    Predictive Modeling: ‘Ensemble of Ensemble’

November/December 2015 Meet the new nominal in predictive modeling By Anindya Sengupta Accurate prediction of the future is the most

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.

Headlines

Stereotypes hold back girls’ interest in STEM subjects

New research from Accenture reveals that young people in the United Kingdom and Ireland are most likely to associate a career in science and technology with “doing research” (52 percent), “working in a laboratory” (47 percent) and “wearing a white coat” (33 percent). The study found that girls are more likely to make these stereotypical associations than boys. Read more →

Gartner: Connected ‘things’ will jump 31 percent in 2017

Gartner, Inc. forecasts that 8.4 billion connected things will be in use worldwide in 2017, up 31 percent from 2016, and will reach 20.4 billion by 2020. Total spending on endpoints and services will reach almost $2 trillion in 2017. Regionally, China, North America and Western Europe are driving the use of connected things, and the three regions together will represent 67 percent of the overall Internet of Things (IoT) installed base in 2017. Read more →

U.S. News: Analytics jobs rank among the best

When it comes to the best business jobs, analytics- and operations research-oriented disciplines dominate the list, according to U.S. News & World Report’s rankings of the “2017 Best Jobs.” In order, the top five “best business jobs” listings include: 1. statistician
, 2. mathematician
, 3. financial advisor, 
4. actuary, and 
5. operations research analyst. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Business Analytics Conference
April 2-4, 2017, Las Vegas

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.