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Analytics Magazine

Tag "predictive analytics"

Lessons learned from a decade of B2B eCommerce

    Lessons learned from a decade of B2B eCommerce

For mid-size manufacturers and distributors, and many other B2B (business-to-business) organizations for that matter, eCommerce has become a major challenge for the operation. Despite the early promise of added sales and increased efficiencies, these companies are often experiencing what can only be described as a failure to meet the initial goals and objectives of the eCommerce system itself.

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Corporate Profile: Praxair – Making our planet more productive

    Corporate Profile: Praxair – Making our planet more productive

For more than 100 years, Praxair has taken something as fundamental as air and turned it into ways to make food taste better, processes operate cleaner and breathing easier – in short, to make all our lives better by fulfilling our mission of making our planet more productive. As a Fortune 300 company, we develop products and technology that impact more than 20 different industries. You see our work every day, often without realizing it. We provide oxygen for respiratory therapy, hydrogen to help purify crude oil into gasoline, carbon dioxide to add the fizz in our beverages and argon to enhance the robotic welding systems that build new automobiles.

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Frontline shipping V. 2017 of Solvers for Excel and Analytic Solver.com

Frontline Systems is shipping a new product line release for desktop and cloud, Version 2017 of its Solvers for Excel and AnalyticSolver.com, its SaaS equivalent. The new release unifies and simplifies Frontline’s products, makes learning predictive and prescriptive analytics accessible to everyone at very low cost, is easier to upgrade for larger models or data sets, and is easier to use across multiple desktop machines and the cloud.

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ABM and predictive lead scoring – a primer for success

    ABM and predictive lead scoring – a primer for success

Account-based marketing (ABM) – and the related technology of predictive lead scoring – is dramatically changing the face of sales and marketing. The difference is like spearfishing when all you’ve known before is dragging a net. It’s much more precise and uses analytical processes to ensure that your efforts are focused on the results your organization needs and your leads are more efficiently converted to sales. For enterprise sales, ABM is critical because B2B sales are much more tightly focused than B2C sales.

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Disarming ‘Weapons of Math Destruction’

    Disarming ‘Weapons of Math Destruction’

Cathy O’Neil, an industry insider and experienced expert, thoroughly covers the sociological downside of data science in her New York Times bestseller and first-of-its kind book, “Weapons of Math Destruction.” In the world of big data, there’s a lot of music to be faced. With all its upside, data science’s deployment risks being prejudicial, predatory, exploitative, buggy, blindly trusted and secretive. And it has the potential to magnify the consumer’s personal economic struggle rather than remedy it.

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Predictive talent acquisition strategy

    Predictive talent acquisition strategy

Over the past 30+ years, businesses have spent billions on talent assessments. Many of these are now being used to understand job candidates. Increasingly, businesses are asking how (or if) a predictive talent acquisition strategy can include the use of pre-hire assessments? As costs of failed new hires continue to rise, recruiters and hiring managers are looking for any kind of pre-hire information to increase the probability of making a great hire.

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Inside story: Weapons of mass instruction

Cathy O’Neil’s provocative book, “Weapons of Math Destruction: How big data increases inequality and threatens democracy,” created quite a stir in the analytics community when it was released last fall.

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Salary survey: predictive analytics professionals

    Salary survey: predictive analytics professionals

The gender pay gap among predictive analytics professionals is practically nonexistent, and the percentage of U.S. citizens in the profession at the junior level is increasing while the percentage of foreign-born professionals at the same level is decreasing as more U.S. students are entering the market. Those are two of the more notable trends in a new Burtch Works salary survey of predictive analytics professionals (PAPs).

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Predictive analytics in the cloud: It’s all about the data

    Predictive analytics in the cloud: It’s all about the data

During the 1992 presidential election, the Clinton team coined the phrase “it’s the economy, stupid,” as an easy way to remember one of the most important platforms of the campaign. For the cloud – and especially predictive analytics in the cloud – it’s not the economy, but the data, that makes all the difference.

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Predictive analytics in the cloud: It’s all about the data

March/April 2016 By Dave Hirko During the 1992 presidential election, the Clinton team coined the phrase “it’s the economy, stupid,”

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

What you like in a CEO candidate may not deliver results

Attributes that often get someone hired as CEO may not be the ones that drive success once they are at the helm of the company. That’s one of many provocative insights in a study by consulting firm ghSMART. The study, recently featured in Harvard Business Review, identifies characteristics that differentiate the most effective leaders. Read more →

Paying for online reviews backfires among socially influential

Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? Read more →

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2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

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