Share with your friends










Submit

Analytics Magazine

Tag "Marketing Science"

Study: Sharing social responsibility produces surprising results

Firms sharing social responsibility for the social good with customers is generally seen as a win-win – more patronage from socially responsible customers and larger benefits to society. A forthcoming study in the INFORMS journal of Marketing Science, a leading academic marketing journal, however, questions the premise. The study finds that when a firm shares social responsibility with customers by asking them to “pay what you want,” promising a certain percentage of revenues to be donated to charity, consumers respond to whether firms give, but very little to how much they give.

Read Full Article

ISMS Marketing Science Conference

The 39th Annual ISMS Marketing Science Conference will be held June 7-10 at the University of Southern California in Los Angeles. The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners and policymakers with a shared interest in rigorous scientific research on marketing problems.

Read Full Article

Study: Increasing cigarette taxes may shift consumers to more dangerous products

    Study: Increasing cigarette taxes may shift consumers to more dangerous products

Increasing cigarette exercise taxes may have the unintended consequence of encouraging consumers to seek higher nicotine content and more dangerous cigarette products, according to a study published in Marketing Science, INFORMS. The study shows that while counter-marketing techniques often reduce total consumption of cigarettes, increasing cigarette taxes per package shifts some consumers to higher nicotine products. Given the addictive properties of nicotine this result increases addiction levels for some consumers.

Read Full Article

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.

Headlines

2017 Tech Trends: the kinetic enterprise

From dark analytics to mixed reality, machine intelligence and blockchain, Deloitte’s annual Technology Trends report analyzes the trends that could disrupt businesses in the next 18-24 months. CIOs who can harness the possibilities of these technologies will be better positioned to shape the future of their business. Read more →

FICO: Financial crime trends for 2017

If the world seemed dangerous from a financial crime perspective last year, FICO experts predict an even more challenging 2017. In a new paper, four of the leaders in the company’s fraud and financial crime group laid out 17 predictions, ranging from killer devices in the home to hacked fingerprints. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.