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Five essential pillars of big data GDPR compliance

Less than a year from now, on May 25, 2018, the General Data Protection Regulation (GDPR) will come into effect in the European Union. GDPR represents a significant change in how data will be handled around the world.

In the United States, the 2017 GDPR Preparedness Pulse Survey conducted by PricewaterhouseCoopers polled C-suite executives from large American multinationals and showed that U.S. companies are overwhelmingly aware of, and concerned with, GDPR regulations.

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Unified analytics: A new mastery over the data wave

May/June 2015 Web First By David Zakkam and Ankesh Aggrawal Data is exploding. And it is not necessarily a good thing. Organizations feel like they are “drinking water from the

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.

Web-First

Taming the challenges in healthcare with artificial intelligence: A pragmatic approach



Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.
Analytics Magazine © 2017 by INFORMS (the Institute for Operations Research and the Management Sciences). All rights reserved.
INFORMS • 5521 Research Park Drive, Suite 200 (On the campus of University of Maryland, Baltimore County, Hussman Building), Catonsville, MD 21228 USA
phone: 443-757-3500 • 800-4INFORMS (800-446-3676) • fax: 443-757-3515 • informs@informs.org

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