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Tag "INFORMS"

How weather can impact consumer purchase response to mobile ads

    How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather.

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INFORMS fellow Michael Trick appointed dean of Carnegie Mellon in Qatar

    INFORMS fellow Michael Trick appointed dean of Carnegie Mellon in Qatar

Michael Trick, the Harry B. and James H. Higgins Professor of Operations Research at Carnegie Mellon University’s Tepper School of Business, has been appointed dean of Carnegie Mellon in Qatar, effective Sept. 1.

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Winter Simulation Conference heading to Las Vegas

    Winter Simulation Conference heading to Las Vegas

The 2017 Winter Simulation Conference (WSC 2016) will be held Dec. 3-6 in Las Vegas at the Red Rock Resort.

WSC is celebrating 50 years. In addition to a technical program of unsurpassed scope and quality, WSC is the central meeting place for simulation practitioners, researchers and vendors working in all disciplines in industry, service, government, military and academic sectors.

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Setting ‘stretch goals’ can undermine organizational performance

    Setting ‘stretch goals’ can undermine organizational performance

While the general consensus regarding “stretch goals” is that they boost drive, innovation and improve organizational performance, new research in the INFORMS journal Organization Science shows that this is the exception and not the rule. For many organizations, stretch goals can serve to undermine performance.

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Meet the new certification manager

    Meet the new certification manager

INFORMS recently welcomed its new Certified Analytics Professional (CAP®) manager, Jan paul Miller. Miller replaces Louise Werhrle, who retired to her native Newfoundland. A Baltimore native, Miller is a credentialing professional who sees his position at INFORMS at a most opportune time. “I think the CAP and aCAP programs are on the cusp of developing great momentum. Considering that the program has submitted its ANSI application and has had a favorable onsite visit, it could not but be a harbinger of good things to come.”

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Workshop: Essential skills that make an impact

    Workshop: Essential skills that make an impact

INFORMS’ “Essential Practice Skills for High-Impact Analytics Projects” workshop explores the concept of “structured problem-solving” and provides participants with practical frameworks to go from issue to action. It’s one of the many essential skills available at the two-day workshop to be held June 20-21 from 8:30 a.m-4:30 p.m. each day at the Goizueta Business School, Emory University, in Atlanta.

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INFORMS Video Library showcases 2017 award finalists

Participants in the 2017 INFORMS Business Analytics Conference in Las Vegas last month had the opportunity to experience real-world case studies of a full spectrum of analytics in action, including the finalists for many of the INFORMS-sponsored awards. For those who missed the award presentations, videos of this year’s award finalists are now available at the INFORMS Video Library.

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Paying for online reviews backfires among socially influential

    Paying for online reviews backfires among socially influential

Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews?

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Newsmakers: Edelman Award, INFORMS Prize and other honors

Holiday Retirement won the 2017 Franz Edelman Award for Achievement in Operations Research and the Management Sciences from INFORMS for its use of operations research (O.R.) to improve the pricing model for its more than 300 senior living communities across the United States.

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Turner Broadcasting System wins 2017 IAAA

    Turner Broadcasting System wins 2017 IAAA

The Innovative Applications in Analytics Award (IAAA), sponsored by Caterpillar and the INFORMS Analytics Society, recognizes creative and unique applications of analytical techniques. As stated on the award website, the prize “promotes the awareness and value of the creative combination of analytics techniques in unusual applications to provide insights and business value.” To win the award, implementations must integrate theoretical advances and innovative applications in order to create value.

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Headlines

Using machine learning and optimization to improve refugee integration

Andrew C. Trapp, a professor at the Foisie Business School at Worcester Polytechnic Institute (WPI), received a $320,000 National Science Foundation (NSF) grant to develop a computational tool to help humanitarian aid organizations significantly improve refugees’ chances of successfully resettling and integrating into a new country. Built upon ongoing work with an international team of computer scientists and economists, the tool integrates machine learning and optimization algorithms, along with complex computation of data, to match refugees to communities where they will find appropriate resources, including employment opportunities. Read more →

Gartner releases Healthcare Supply Chain Top 25 rankings

Gartner, Inc. has released its 10th annual Healthcare Supply Chain Top 25 ranking. The rankings recognize organizations across the healthcare value chain that demonstrate leadership in improving human life at sustainable costs. “Healthcare supply chains today face a multitude of challenges: increasing cost pressures and patient expectations, as well as the need to keep up with rapid technology advancement, to name just a few,” says Stephen Meyer, senior director at Gartner. Read more →

Meet CIMON, the first AI-powered astronaut assistant

CIMON, the world’s first artificial intelligence-enabled astronaut assistant, made its debut aboard the International Space Station. The ISS’s newest crew member, developed and built in Germany, was called into action on Nov. 15 with the command, “Wake up, CIMON!,” by German ESA astronaut Alexander Gerst, who has been living and working on the ISS since June 8. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Computing Society Conference
Jan. 6-8, 2019; Knoxville, Tenn.

INFORMS Conference on Business Analytics & Operations Research
April 14-16, 2019; Austin, Texas

INFORMS International Conference
June 9-12, 2019; Cancun, Mexico

INFORMS Marketing Science Conference
June 20-22; Rome, Italy

INFORMS Applied Probability Conference
July 2-4, 2019; Brisbane, Australia

INFORMS Healthcare Conference
July 27-29, 2019; Boston, Mass.

2019 INFORMS Annual Meeting
Oct. 20-23, 2019; Seattle, Wash.

Winter Simulation Conference
Dec. 8-11, 2019: National Harbor, Md.

OTHER EVENTS

Advancing the Analytics-Driven Organization
Jan. 28–31, 2019, 1 p.m.– 5 p.m. (live online)

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.