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Tag "INFORMS"

CAP certification goes digital

    CAP certification goes digital

In previous articles, we noted the benefits of CAP® certification, including market differentiation and networking. Now INFORMS has announced yet another benefit: the CAP program will be converting to digital certificates beginning Oct. 1.

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INFORMS new website recognized for outstanding achievement

The newly redesigned INFORMS website has been recognized by the Web Marketing Association with the Standard of Excellence Award, a 2017 web award for outstanding achievement.

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Verizon Fellow to lead predictive analytics workshop

    Verizon Fellow to lead predictive analytics workshop

James Drew, adjunct professor at Worcester Polytechnic Institute and Fellow at the Verizon Corporation for more than 30 years (where he was an internal consultant in statistics and data mining), will lead a “Foundations of Modern Predictive Analytics” workshop on Oct. 2-3 in Arlington, Va.

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IAAA and Interfaces: a winning combination

The six finalists of the 2018 Innovative Applications of Analytics Award (IAAA) competition, sponsored by Caterpillar and the INFORMS Analytics Society, will receive expedited consideration for the publication of their winning work in a special issue of Interfaces, INFORMS premier journal of applied analytics.

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Management consultant, educator to lead analytics workshop

    Management consultant, educator to lead analytics workshop

Dr. Patrick Noonan will lead a two-day workshop, “Essential Practice Skills for High-Impact Analytics Projects,” on Sept. 26-27 at the Executive Conference Center in Arlington, Va., where he will introduce a set of tools and techniques to helps analytics professionals apply their skills to achieve high impact in the workplace. Presented by INFORMS, the workshop is part of the Institute’s “essential skills” continuing education program.

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Enter Edelman competition, share your best advanced analytics work

    Enter Edelman competition, share your best advanced analytics work

The Franz Edelman Award from INFORMS recognizes and rewards organizations for outstanding contributions of OR/MS and advanced analytics. INFORMS encourages everyone whose work is driving impactful change and results to participate in the 2018 Edelman competition.

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IAAA and Interfaces: a winning combination

The six finalists of the 2018 Innovative Applications of Analytics Award (IAAA) competition, sponsored by Caterpillar and the INFORMS Analytics Society, will receive expedited consideration for the publication of their winning work in a special issue of Interfaces,

Read Full Article

How weather can impact consumer purchase response to mobile ads

    How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather.

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INFORMS fellow Michael Trick appointed dean of Carnegie Mellon in Qatar

    INFORMS fellow Michael Trick appointed dean of Carnegie Mellon in Qatar

Michael Trick, the Harry B. and James H. Higgins Professor of Operations Research at Carnegie Mellon University’s Tepper School of Business, has been appointed dean of Carnegie Mellon in Qatar, effective Sept. 1.

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Winter Simulation Conference heading to Las Vegas

    Winter Simulation Conference heading to Las Vegas

The 2017 Winter Simulation Conference (WSC 2016) will be held Dec. 3-6 in Las Vegas at the Red Rock Resort.

WSC is celebrating 50 years. In addition to a technical program of unsurpassed scope and quality, WSC is the central meeting place for simulation practitioners, researchers and vendors working in all disciplines in industry, service, government, military and academic sectors.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.