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Gartner: AI technologies to be pervasive in new software products

    Gartner: AI technologies to be pervasive in new software products

Market hype and growing interest in artificial intelligence (AI) are pushing established software vendors to introduce AI into their product strategy, creating considerable confusion in the process, according to Gartner, Inc. Analysts predict that by 2020, AI technologies will be virtually pervasive in almost every new software product and service.

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Security spending potentially a misleading indicator of success

Organizations spend an average of 5.6 percent of the overall IT budget on IT security and risk management, according to the most recent IT Key Metrics Data from Gartner, Inc. However, IT security spending ranges from approximately 1 percent to 13 percent of the IT budget and is potentially a misleading indicator of program success, analysts said.

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Gartner: Four forces driving a data-centric future for marketers

The convergence of marketing technology (Martech) and advertising technology (Adtech), event-triggered and real-time marketing techniques, personalization and the use of contextual clues are the four key forces that point to a data-centric future for marketers, according to a recent report from Gartner.

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Key technology issues affecting the future of banking

Despite the hype about digital mega-firms such as Apple, Facebook and Google wiping out mainstream banks, traditional banks will have the edge over their Internet-oriented rivals, according to Gartner, Inc. However, the new firms will play a considerable role in shaping the banking industry of the future.

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Gartner: six core principles to tap the power of social media

Many business and IT leaders tasked with executing on social-media-based efforts do not place enough emphasis on the “social” aspect of community participation, according to Gartner, Inc. Although numerous organizations have achieved social media success, failure rates are very high because leaders and managers rely too heavily on social technology functionality and often miss the critical design concerns.

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Gartner: Top priority skills for IT asset management leaders

The evolving and growing role of IT asset management (ITAM) is driving both increased demand for existing skills and a new requirement for augmented financial, commercial and legal skills, according to Gartner, Inc.

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SAS analytics platform fights fraud and security issues

The continued rise of global cross-channel, organized crime and cyber-crime in financial services firms, government agencies and other sectors demands the use of analytics-driven security.

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Personal cloud to replace personal computer

The reign of the personal computer as the sole corporate access device is coming to a close, and by 2014, the personal cloud will replace the personal computer at the center of users’ digital lives, according to Gartner, Inc.

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Five business process management pitfalls to avoid

Business process management (BPM) delivers significant benefits to organizations, but some organizations have faced many problems due to wrong turns along the way, according to Gartner, Inc. Gartner analysts have identified five BPM threats BPI (business process improvement) leaders need to be mindful of as organizations progress on their BPM initiatives.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

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