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Tag "e-commerce"

Paying for online reviews backfires among socially influential

    Paying for online reviews backfires among socially influential

Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews?

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E-commerce platforms should focus on sellers, not buyers

    E-commerce platforms should focus on sellers, not buyers

E-commerce platforms such as Uber and eBay, which link sellers and buyers, face the perennial dilemma of what is more lucrative, supporting the needs of the buyers or the sellers.

The traditional belief has been that it is more important to focus on buyers, who create demand, than on sellers. A forthcoming study in the INFORMS journal Marketing Science, sheds new light on this dilemma with the discovery that sellers are in fact 3.5 times more impactful than buyers in driving growth of e-commerce platforms.

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Executive Edge: Six ways of value-creation through analytics in E-commerce

July/August 2014 By Rohit Tandon and Shruti Upadhyay Increasing popularity and access to the Internet has changed the way marketers are interacting with customers. These customers are smart, well informed

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Headlines

Meet CIMON, the first AI-powered astronaut assistant

CIMON, the world’s first artificial intelligence-enabled astronaut assistant, made its debut aboard the International Space Station. The ISS’s newest crew member, developed and built in Germany, was called into action on Nov. 15 with the command, “Wake up, CIMON!,” by German ESA astronaut Alexander Gerst, who has been living and working on the ISS since June 8. Read more →

Yale research on immigration, aging runners makes news

A recent study by Yale University professor and former INFORMS President Edward H. Kaplan (photo) and Yale colleague Jonathan Feinstein and Mohammad M. Fazel-Zarandi of MIT suggests that the number of undocumented immigrants in the United States is nearly twice as many as experts previously thought. Since its publication last month, the study, which estimates the number of such immigrants at 22.1 million instead of 11.3 million, has garnered worldwide attention from major media outlets including the Los Angeles Times, the Boston Globe, Fox News, Bloomberg News and the Daily Mail. Read more →

New salary survey paints optimistic picture for analytics professionals

Harnham, a global leader in data and analytics recruitment, recently released the 2018 editions of its salary guides for the United Kingdom, the United States and Europe. Having heard from thousands of data and analytics professionals across the globe, Harnham has gained an invaluable insight into key industry salaries and trends across a wide variety of analytics specialties and sectors. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Winter Simulation Conference
Dec. 9-12, 2018, Gothenburg, Sweden

INFORMS Computing Society Conference
Jan. 6-8, 2019; Knoxville, Tenn.

INFORMS Conference on Business Analytics & Operations Research
April 14-16, 2019; Austin, Texas

INFORMS International Conference
June 9-12, 2019; Cancun, Mexico

INFORMS Marketing Science Conference
June 20-22; Rome, Italy

INFORMS Applied Probability Conference
July 2-4, 2019; Brisbane, Australia

INFORMS Healthcare Conference
July 27-29, 2019; Boston, Mass.

2019 INFORMS Annual Meeting
Oct. 20-23, 2019; Seattle, Wash.

Winter Simulation Conference
Dec. 8-11, 2019: National Harbor, Md.

OTHER EVENTS

Applied AI & Machine Learning | Comprehensive
Dec. 3, 2018 (live online)


Advancing the Analytics-Driven Organization
Jan. 28–31, 2019, 1 p.m.– 5 p.m. (live online)

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