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Tag "decision support systems"

AIMMS-based decision support tool addresses Europe’s refugee crisis

AIMMS, Nyenrode University and PwC announced the creation of a decision-support application for municipalities and other government offices that are responding to the ongoing refugee crisis in Europe. The application leverages PwC’s Business Simulator, a modeling solution built with AIMMS software, to analyze the impact of municipality decision scenarios on actual socio-economic policies.

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Intelligent decision support in healthcare

    Intelligent decision support in healthcare

Decision support is a crucial function for decision makers in many industries. Typically, decision support systems help decision-makers to gather and interpret information and build a foundation for decision-making. Such systems may range from simple software systems to complex knowledge-based and artificial intelligence systems.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

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