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Analytics Magazine

Tag "data"

Five-Minute Analyst: Hamilton and duels

I have, like many others, been caught up in the Hamilton craze. Duels are a central feature of the Broadway show, with three prominently featured, two of which were fatal. Since neither I nor Analytics editor Peter Horner have been able to procure tickets via the normal means, we will have to settle for the next best thing – math about Hamilton. Below is a letter that I imagine written by a statistician to a number theorist who had offended him. Should Peter receive tickets before I do, I may challenge him to a duel.

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Gartner: Four forces driving a data-centric future for marketers

The convergence of marketing technology (Martech) and advertising technology (Adtech), event-triggered and real-time marketing techniques, personalization and the use of contextual clues are the four key forces that point to a data-centric future for marketers, according to a recent report from Gartner.

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Data Lakes: The biggest big data challenges

    Data Lakes: The biggest big data challenges

Many organizations have noticed that the data they own and how they use it can make them different than others to innovate, to compete better and to stay in business. That’s why organizations try to collect and process as much data as possible, transform it into meaningful information with data-driven discoveries, and deliver it to the user in the right format for smarter decision-making. With the right analytics, data can be turned into actionable intelligence that can be used to help make businesses maximize revenue, improve operations and mitigate risks.

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Executive Edge: Keys to unlocking innovation in organizations

“Drive thy business or it will drive thee.”

Benjamin Franklin offered this sage advice in the 18th century, but he left one key question unanswered: How? How do you successfully drive a business? More specifically, how do you develop the business strategy drivers that incite a business to grow and thrive?

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ANALYZE THIS! A ‘Silver’ lining for election blues

For the past several months, I have spent hours staring at my screen, reading anything I can get my hands on that might help me get a sense of what might happen during the elections on Nov. 8. Since I live in Oakland, Calif., the heart of the uber-liberal bubble that is the San Francisco Bay Area, I am constantly searching for truly fair and balanced perspectives about what is really going on across the rest of the country, especially with regards to this year’s presidential election.

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Business execs lack confidence in insights from data and analytics

    Business execs lack confidence in insights from data and analytics

Most business leaders today believe in the value of using data and analytics (D&A) throughout their organizations, but say they lack confidence in their ability to measure the effectiveness and impact of D&A, and mistrust the analytics used to help drive decision-making, according to a new survey from KPMG International.

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Inside Story: Problems & Solutions

So many problems, so many analytics-oriented solutions. So where do we start? How about at the beginning, which, according to Maria in the “Sound of Music,” is a very good place to start.

Leading off in his “Executive Edge” column, Paul Roma, U.S. Deloitte analytics market leader, delves into the hot topic of “cognitive computing” and lists five “I wish I would haves” to avoid. How many of us have been there, done that and wished we had a do-over?

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Executive Edge: It pays to modernize your data architecture

In today’s world where data is collected at every interaction, be it over the phone, mobile, PC, sensors, with or without us knowing, it becomes important to have a strategy around data. Traditionally, data has been seen as something to “run the business,” but, in today’s context, it can actually “be the business” if monetized well.

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Forum: Oil & gas producers need to tame the gusher … of data

July/August 2013 By Warren Wilson Throughout the century-and-a-half since the dawn of the commercial petroleum industry, oilmen have always hoped

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Can better data keep students from dropping out of college?

One of the biggest challenges to college education in the United States is the staggering number of students who don’t, in the end, earn degrees. Attrition doesn’t just mean a bunch of Americans with half-finished college careers; it also means huge sunk costs for students. Which often translate to student-loan defaults.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


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Headlines

Study: Salaries for early career data scientists decrease for first time

Salaries for early career data scientists decreased year over year for the first time in four years as did the percentage of early career data scientists with a Ph.D. while demand for data scientists continued to increase, according to a recently released Burtch Works’ 2017 salary study of data scientists. Salaries for more experienced data scientists generally held steady or increased slightly depending on an individual’s focus area, responsibility and geographic base, according to the report. Read more →

Generous health insurance plans encourage overtreatment, but may not improve health

Offering comprehensive health insurance plans with low deductibles and co-pay in exchange for higher annual premiums seems like a good value for the risk averse, and a profitable product for insurance companies. But according to a forthcoming study in a leading scholarly marketing journal, the INFORMS journal Marketing Science, such plans can encourage individuals with chronic conditions to turn to needlessly expensive treatments that have little impact on their health outcomes. This in turn raises costs for the insurer and future prices for the insured. Read more →

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2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

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