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Analytics Magazine

Tag "big data"

Big data in marketing analytics

    Big data in marketing analytics

November/December 2015 By Mousumi Ghosh Big data is the biggest game-changing opportunity and paradigm shift for marketing since the invention of the phone or the Internet going mainstream. Big data

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Executive Edge: It pays to modernize your data architecture

In today’s world where data is collected at every interaction, be it over the phone, mobile, PC, sensors, with or without us knowing, it becomes important to have a strategy around data.

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Executive Edge: Machine learning unleashes big data potential

November/December 2014 The art of putting fragmented, often disconnected data sources together to generate actionable insights for the enterprise. By Durjoy Patranabish and Sukhda Dhal Big data has no doubt

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Big Data Buzzkill: Goal-driven analytics

November/December 2014 Big data needs advanced analytics, but analytics does not need big data. By Eric A. King Thanks big data! Now we’re even more data-rich … yet remain information-poor.

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Realizing Value: Building a high-performance big data analytics organization

September/October 2014 “From Twitter feeds to photo streams to RFID pings, the big data universe is rapidly expanding, providing unprecedented

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Executive Edge: Six ways of value-creation through analytics in E-commerce

July/August 2014 By Rohit Tandon and Shruti Upadhyay Increasing popularity and access to the Internet has changed the way marketers

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Analyze This! Dark side of the digital world

July/August 2014 Big data, unintended consequences: What Amazon’s domination of the book publishing industry could portend. By Vijay Mehrotra Given

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The Data Economy: Why do so many analytics projects fail?

July/August 2014 Key considerations for deep analytics on big data, learning and insights. By (l-r) Haluk Demirkan and Bulent Dal

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Analytics Across the Enterprise: Analytics transforms a ‘dinosaur’

July/August 2014 The story of how IBM not only survived but thrived by realizing business value from big data. By

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Big Data: Using analytics to make powerful business decisions

May/June 2014 Big data is a hot topic, but harnessing its full potential can be elusive. By Alex Romanenko (left)

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Headlines

Using machine learning and optimization to improve refugee integration

Andrew C. Trapp, a professor at the Foisie Business School at Worcester Polytechnic Institute (WPI), received a $320,000 National Science Foundation (NSF) grant to develop a computational tool to help humanitarian aid organizations significantly improve refugees’ chances of successfully resettling and integrating into a new country. Built upon ongoing work with an international team of computer scientists and economists, the tool integrates machine learning and optimization algorithms, along with complex computation of data, to match refugees to communities where they will find appropriate resources, including employment opportunities. Read more →

Gartner releases Healthcare Supply Chain Top 25 rankings

Gartner, Inc. has released its 10th annual Healthcare Supply Chain Top 25 ranking. The rankings recognize organizations across the healthcare value chain that demonstrate leadership in improving human life at sustainable costs. “Healthcare supply chains today face a multitude of challenges: increasing cost pressures and patient expectations, as well as the need to keep up with rapid technology advancement, to name just a few,” says Stephen Meyer, senior director at Gartner. Read more →

Meet CIMON, the first AI-powered astronaut assistant

CIMON, the world’s first artificial intelligence-enabled astronaut assistant, made its debut aboard the International Space Station. The ISS’s newest crew member, developed and built in Germany, was called into action on Nov. 15 with the command, “Wake up, CIMON!,” by German ESA astronaut Alexander Gerst, who has been living and working on the ISS since June 8. Read more →

UPCOMING ANALYTICS EVENTS

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Jan. 6-8, 2019; Knoxville, Tenn.

INFORMS Conference on Business Analytics & Operations Research
April 14-16, 2019; Austin, Texas

INFORMS International Conference
June 9-12, 2019; Cancun, Mexico

INFORMS Marketing Science Conference
June 20-22; Rome, Italy

INFORMS Applied Probability Conference
July 2-4, 2019; Brisbane, Australia

INFORMS Healthcare Conference
July 27-29, 2019; Boston, Mass.

2019 INFORMS Annual Meeting
Oct. 20-23, 2019; Seattle, Wash.

Winter Simulation Conference
Dec. 8-11, 2019: National Harbor, Md.

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Advancing the Analytics-Driven Organization
Jan. 28–31, 2019, 1 p.m.– 5 p.m. (live online)

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