Organizations of all sizes and types are awash in data possibilities, yet most of them cannot capitalize on the potential for a variety of reasons. The good news, however, is that with the right decisions and focus, these possibilities can turn quickly into realized opportunities.
The 39th Annual ISMS Marketing Science Conference will be held June 7-10 at the University of Southern California in Los Angeles. The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners and policymakers with a shared interest in rigorous scientific research on marketing problems.
Cathy O’Neil, an industry insider and experienced expert, thoroughly covers the sociological downside of data science in her New York Times bestseller and first-of-its kind book, “Weapons of Math Destruction.” In the world of big data, there’s a lot of music to be faced. With all its upside, data science’s deployment risks being prejudicial, predatory, exploitative, buggy, blindly trusted and secretive. And it has the potential to magnify the consumer’s personal economic struggle rather than remedy it.
The Panama Papers, the unprecedented leak of 11.5 million files from the database of the global law firm Mossack Fonseca, opened up the offshore tax accounts of the rich, famous and powerful – laying bare how they have exploited secretive offshore tax regimes for decades.