The 39th Annual ISMS Marketing Science Conference will be held June 7-10 at the University of Southern California in Los Angeles. The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners and policymakers with a shared interest in rigorous scientific research on marketing problems.
New research from Accenture reveals that young people in the United Kingdom and Ireland are most likely to associate a career in science and technology with “doing research” (52 percent), “working in a laboratory” (47 percent) and “wearing a white coat” (33 percent). The study found that girls are more likely to make these stereotypical associations than boys. Read more →