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Tag "advertising"

Are Super Bowl ads worth it? New research suggests benefits persist

    Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event.

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How weather can impact consumer purchase response to mobile ads

    How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather.

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Predictive Analytics: TV ads, Wanamaker’s dilemma & analytics

John Wanamaker, the father of modern advertising, famously stated in the early 20th century, “I know that half of my advertising dollars are wasted … I just don’t know which half.” Unfortunately, as marketing, advertising and media move at warp speed, the dilemma of this old adage has only gotten worse for even the most sophisticated advertisers.

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Headlines

Finalists for 2018 Syngenta Crop Challenge announced

Syngenta and the Analytics Society of INFORMS this week announced the finalists for the 2018 Syngenta Crop Challenge in Analytics. Now in its third year, the competition aims to address the challenge of achieving global food security by fostering cross-industry collaboration between agriculture and advanced analytics experts. Read more →

International Conference to spotlight O.R., analytics and AI

The 2018 INFORMS International Conference will be held in the world-class International Convention Center (TICC) and the Grand Hyatt Taipei in beautiful Taipei City, Taiwan, on June 17-20. The conference theme is “A Better World Through Operations Research, Analytics and Artificial Intelligence.” The conference offers excellent opportunities to learn about the emerging O.R. and A.I. technologies and applications from more than 40 invited, sponsored and contributed clusters featuring more than 600 talks. Read more →

How math education can catch up to the 21st century

Big data analytics is increasingly becoming a trending practice that society is adopting, and Daniel Kunin, a scholar at Stanford University and the creator of the online platform, Seeing Theory, is using creative and innovative ways to teach statistics and probability relevant to a changing world. In a recent interview with CMRubinWorld, Kunin discusses math education today and how he believes it can be improved in order to both foster curiosity and be more relevant now and going forward. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.