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Analytics Magazine

Table of Contents: July/August 2017

Dark dataFeatures

Shedding light on dark analytics

New business asset: Leveraging advanced technologies to explore unstructured and “dark” data reveals hidden insights.
By Nitin Mittal

Dark data: Two sides of same coin

Lost opportunity and security risk: Dark data can be tapped to generate more opportunities or remain in the dark, forever.
By Ganesh Moorthy

Surviving global terror

How businesses can use analytics to better track risks and mitigate the cost of damage, disruption and cyber attacks.
By Virág Fórizs and Shane Latchman

Agriculture analytics: Farmland value

Along with increased productivity and profits, data analytics can produce more precise, stable and higher agriculture land values.
By Joseph Byrum

Soft skills: Data storytelling

No more ‘criticism sandwiches’: New framework for garnering feedback and connecting with the people who matter most.
By Esther Choy

The universe of health data things

IoT and health apps: monetizing the value of ‘data as data’ via real-time biometrics and associated mobile phone apps.
By Aaron Lai

Departments

Inside Story
Executive Edge
Analyze This!
Healthcare Analytics
Newsmakers
INFORMS Annual Meeting
Conference preview: Healthcare
Winter Simulation Conference
Five-Minute Analyst
Thinking Analytically

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    The CUNY School of Professional Studies is offering a new online master of science degree in data analytics. The program prepares its graduates for high-demand and fast-growing careers as data analysts, data specialists, business intelligence analysts, information analysts and data engineers in such fields as business, operations, marketing, social media,…
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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.