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Analytics Magazine

Summer 2009 Table of Contents

pricing analyticsFEATURES

THE EVOLUTION OF PRICING

By Neil Biehn
The evolution of pricing, from paper reports to analytics. What’s next?

THE SCIENCE BEHIND THE SUCCESSFUL “SURGE”

By Doug Samuelson
How organization science altered military decision-making in Iraq.

PROBABILITY MANAGEMENT

By Sanjay Saigal
A new concept for handling uncertainty and the “flaw of averages.”

MODELING THE MARKET SPACE

By Santiago Castro
How to represent a company’s strategic situation with MCDA.

SEVEN SINS OF SIMULATION PRACTICE

By Jerry Banks and Randall R. Gibson
Long-time consultants reveal valuable lessons learned the hard way.

LESS IS MORE FOR HEWLETT-PACKARD

By Peter Horner
HP wins the Edelman Award by taming its massive product portfolio.

INTEL EARNS INFORMS PRIZE

Intel Decision Technology Group saves chipmaker “billions of dollars.”

INFORMING THE GLOBE

Preview of meeting where networking opportunities abound for analysts.

DEPARTMENTS

INSIDE STORY
VIEWPOINT
NEWSMAKERS
CORPORATE PROFILE
LAST WORD

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
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