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Analytics Magazine

Summer 2008 Table of Contents

political analyticsFEATURES

KEYS TO THE WHITE HOUSE

By Doug Samuelson
Quantitative historian Allan Lichtman uses analytics to predict presidential elections, and he’s hardly ever wrong. McCain and Obama are locked in a heated battle for the presidency, and the winner is . . .

BACK ON TRACK

By Peter Horner
Faced with a growing number of passengers yet a limited infrastructure, Netherlands Railways turns to analytics to revamp its timetable. The results: better service, more profits and the Edelman Award.

SERVING THE SERVICES INDUSTRY

By Brenda Dietrich and Terry Harrison
The emerging science of service management opens opportunities for operations research and management science.

WHEN THREE’S NOT A CROWD

By John Kettelle
The science of the deal: From military conflicts to labor contracts, the case for employing a computerized third party for group decision-making and negotiations.

FORECASTING SOFTWARE SURVEY

By Jack Yurkiewicz
The role of forecasting in business, medicine or life is demanding and elusive. Fortunately, there are many forecasting software products to help you make those tough decisions.

O.R. GOES TO WASHINGTON

By Hani S. Mahmassani
INFORMS annual meeting, featuring a special session on “Doing Good with Good O.R.” and powerful plenary presentations, set for Oct. 12-15 in nation’s capital

DEPARTMENTS

INSIDE STORY
WAS IT SOMETHING I SAID?
QED
ROUNDTABLE PROFILE
MEETINGS OF THE MIND
LAST WORD

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

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