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Analytics Magazine

Spring 2009 Table of Contents

sell analytic servicesFEATURES

HOW TO SELL ANALYTICS TO SKEPTICS

By Warren Lieberman
A consultant’s guide to finding business, managing projects and succeeding in a difficult environment.

THE ABCs OF SIMULATION PRACTICE

By Jerry Banks and Randall R. Gibson
From “Arrivals” to “Z-values,” an alphabet soup of key components for applying knowledge and judgment to simulation problems.

LONG WAY FROM FLIP CHARTS

By James J. Swain
Survey of statistical software highlights growing list of capabilities. Comparison of products and vendor directory just a click away.

TAMING HARD PROBLEMS WITH SOFT O.R.

By John Mingers
“Soft” methodologies tackle messy problems that traditional operations research/management science can’t touch, so why isn’t it promoted in the U.S.?

HUMANITARIAN LOGISTICS

By Özleam Ergun, Pinar Keskinocak, Julie Swann and Monica Villarreal
Uncertainty in demand and political conditions on the ground illustrate the top-10 challenges facing analysts during a disaster.

UNLEASH THE POWER OF ANALYTICS

By Terry Cryan
All-star line-up of speakers, presentations scheduled for INFORMS Practice Conference set for Phoenix.

DEPARTMENTS

INSIDE STORY
VIEWPOINT
FORUM:

Analytics MagazineSteven E. Shreve
Analytics MagazineSteven Zou
Analytics MagazineDon Kleinmuntz

PEOPLE PROFILE
CORPORATE PROFILE
LAST WORD

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.