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Analytics Magazine

Spring 2009 Table of Contents

sell analytic servicesFEATURES

HOW TO SELL ANALYTICS TO SKEPTICS

By Warren Lieberman
A consultant’s guide to finding business, managing projects and succeeding in a difficult environment.

THE ABCs OF SIMULATION PRACTICE

By Jerry Banks and Randall R. Gibson
From “Arrivals” to “Z-values,” an alphabet soup of key components for applying knowledge and judgment to simulation problems.

LONG WAY FROM FLIP CHARTS

By James J. Swain
Survey of statistical software highlights growing list of capabilities. Comparison of products and vendor directory just a click away.

TAMING HARD PROBLEMS WITH SOFT O.R.

By John Mingers
“Soft” methodologies tackle messy problems that traditional operations research/management science can’t touch, so why isn’t it promoted in the U.S.?

HUMANITARIAN LOGISTICS

By Özleam Ergun, Pinar Keskinocak, Julie Swann and Monica Villarreal
Uncertainty in demand and political conditions on the ground illustrate the top-10 challenges facing analysts during a disaster.

UNLEASH THE POWER OF ANALYTICS

By Terry Cryan
All-star line-up of speakers, presentations scheduled for INFORMS Practice Conference set for Phoenix.

DEPARTMENTS

INSIDE STORY
VIEWPOINT
FORUM:

Analytics MagazineSteven E. Shreve
Analytics MagazineSteven Zou
Analytics MagazineDon Kleinmuntz

PEOPLE PROFILE
CORPORATE PROFILE
LAST WORD



Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix

OTHER EVENTS

Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.


Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.


Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25


Advancing the Analytics-Driven Organization
Sept. 17-20, 12-5 p.m. LIVE Online


The Analytics Clinic: Ensemble Models: Worth the Gains?
Sept. 20, 11 a.m. -12:30 p.m.

CAP® EXAM SCHEDULE

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For more information, go to 
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