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‘Sport Business Analytics’ aims to help organizations optimize revenue

sports analyticsMore than 10 industry thought leaders contributed a chapter to the new book, “Sport Business Analytics: Using Data to Increase Revenue and Improve Operational Efficiency,” co-edited by C. Keith Harrison and Scott Bukstein. “Sport Business Analytics” aims to provide students and industry leaders with innovative strategies to collect data and convert it into meaningful, value-added information and actionable insights. A primary objective of the book is to help sport business organizations utilize data-driven decision-making to optimize revenue generation in areas such as ticket sales and corporate partnerships.

Readers will learn about the role of big data and analytics in ticket pricing, season ticket member retention, fan engagement, sponsorship valuation, customer relationship management and market research. The book also features case studies on various sports teams and other sport business companies.

Published by Taylor & Francis (CRC Press), “Sport Business Analytics” is part of a new book series on data analytics applications edited by INFORMS member Jay Liebowitz of Harrisburg University. Harrison and Bukstein are on the faculty of the College of Business Administration, University of Central Florida.

For more information, click here.

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