Sexy job, sense of humor, slogan
By Peter Horner
They already have the sexiest job of the 21st century according to a Harvard Business Review article by Tom Davenport and D.J. Patil. Now, it turns out, data scientists also have a great sense of humor. Who knew?
The Institute for Operations Research and the Management Sciences (INFORMS) will hold exams for its Certified Analytics Professional program according to the following schedule:
March 6, 2014
Drexel University James E. Marks Intercultural Center
March 29, 2014
INFORMS Conference on Business Analytics and O.R.
Westin Boston Waterfront
March 30, 2014
Gartner BI & Analytics Summit
Venetia Resort Hotel & Casino
Las Vegas, NV
April 15, 2014
Queens University School of Business
Toronto, Ontario, Canada
May 22, 2014
University of Cincinnati
Lindner College of Business
June 21, 2014
INFORMS Conference on The Business of Big Data
San Jose Marriott
San Jose, Calif.
To apply, click on https://www.informs.org/Certification-Continuing-Ed/Analytics-Certification/Apply-for-Certification
For more information, click on https://www.informs.org/Certification-Continuing-Ed/Analytics-Certification
March 30 - April 1, 2014
2014 INFORMS Conference on Business Analytics & Operations Research
June 22-24, 2014
2014 INFORMS Conference on the Business of Big Data
San Jose, CA
Industry NewsAIMMS hosts EMEA Partner Days 2014
AMMS, an algebraic modeling language and software system, recently hosted its annual partner conference for Europe, Middle East and Africa (EMEA) partners in Amsterdam. CEO Gijs Dullaert kicked off the event by sharing an ambitious 10-year plan to bring AIMMS to the next level. AIMMS’ PRO platform and supply chain focus will be the basis for its growth, furthering AIMMS’ mission to bring the benefits of optimization to society.Read More
Special ArticlesINFORMS Big Data Conference
How do you get from data discovery to return on investment and real business value? The INFORMS Big Data Conference, set for June 22-24 in San Jose, Calif., aims to help you discover just that. This newly launched topical conference will put the focus squarely on the business of big data. A major component of the conference will be case studies of big data projects that illustrate the complete journey from business problem to analytics solution.Read More
CAP NewsContinuing education for analytics professionals
INFORMS’ popular continuing education courses, “Essential Practice Skills for Analytics Professionals” and “Data Exploration & Visualization,” will both be held prior to the 2014 INFORMS Conference on Business Analytics & Operations Research in Boston. Register early to save on registration.Read More
Twitter Analytics expected to be massive boost to brands
The introduction of analytics to Twitter brand pages will enable brands to optimize their campaigns more effectively and is likely to result in more investment in the platform according to integrated public relations and social media agency Punch Communications.
Erica Anderson, Twitter's manager for news and journalism, indicated in comments from her visit to Columbia University's social media weekend on Jan. 28, that Twitter is set to unveil a number of new tools for brand pages in the next few months, which will allow brands to more accurately monitor the reach and effect of each tweet published.
Punch has indicated that the data will have added weight given that it is coming from a primary source, rather than a third party application.
Pete Goold, managing director of online Punch, said, "The data that seems set to become available in the coming months will add immense value to the Twitter platform, which already facilitates one to one interactions between brands and their audiences on an awareness and customer services level.
"Whilst there are numerous analytics tools available which can look into Twitter in depth, having an analytics platform embedded within the network itself is likely to improve the quality of future campaigns as a whole, meaning that brands must make the most of analytics data and employ the expertise of individuals and agencies who understand what it all means.
"This development may also be part of Twitter's strategy to try and persuade more brands to invest in the platform from a marketing perspective, since the pool of information and insights which could be available through Twitter is astronomical. With this added revenue, we'd certainly hope that Twitter will continue to invest in providing deeper analytical data in the future."