Analytics Section of INFORMS NewsStanford team wins Syngenta Crop Challenge
Syngenta and the Analytics Society of INFORMS named Xiaocheng Li, Huaiyang Zhong and associate professors David Lobell and Stefano Ermon – a team from Stanford University – as the winners of the inaugural Syngenta Crop Challenge in Analytics. The team was awarded a $5,000 prize for their entry, “Hierarchy modeling of soybean variety yield and decision making for future planting plan,” which modeled a system for predicting soybean seed variety selection.Read More
Analytics Section of INFORMS NewsInnovative Applications in Analytics Award
The Innovative Applications in Analytics Award (IAAA), which recognizes creative and unique developments, applications or combinations of analytical techniques used in practice, has garnered significant interest in its brief life. The IAAA for 2016 was awarded to an MIT-led team for its submission entitled, “An Analytics Approach to the Clock Drawing Test for Cognitive Impairment,” during the recent INFORMS Conference on Analytics & Operations Research in Orlando. Fla.Read More
Analytics Section of INFORMS NewsWelcome to the Analytics Society!
The Analytics Section has become INFORMS’ newest society, and we are now the Analytics Society of INFORMS. Achieving society status recognizes our significantly increased membership base and our vastly expanded scope of activities, all of which were on display at the 2016 INFORMS Conference on Business Analytics & Operations Research in Orlando, Fla. We are still the fastest growing subdivision of the Institute!Read More
Twitter Analytics expected to be massive boost to brands
The introduction of analytics to Twitter brand pages will enable brands to optimize their campaigns more effectively and is likely to result in more investment in the platform according to integrated public relations and social media agency Punch Communications.
Erica Anderson, Twitter's manager for news and journalism, indicated in comments from her visit to Columbia University's social media weekend on Jan. 28, that Twitter is set to unveil a number of new tools for brand pages in the next few months, which will allow brands to more accurately monitor the reach and effect of each tweet published.
Punch has indicated that the data will have added weight given that it is coming from a primary source, rather than a third party application.
Pete Goold, managing director of online Punch, said, "The data that seems set to become available in the coming months will add immense value to the Twitter platform, which already facilitates one to one interactions between brands and their audiences on an awareness and customer services level.
"Whilst there are numerous analytics tools available which can look into Twitter in depth, having an analytics platform embedded within the network itself is likely to improve the quality of future campaigns as a whole, meaning that brands must make the most of analytics data and employ the expertise of individuals and agencies who understand what it all means.
"This development may also be part of Twitter's strategy to try and persuade more brands to invest in the platform from a marketing perspective, since the pool of information and insights which could be available through Twitter is astronomical. With this added revenue, we'd certainly hope that Twitter will continue to invest in providing deeper analytical data in the future."