Analytics Section of INFORMS NewsStudent Analytical Scholar Case Study Competition
INFORMS will once again offer the Student Analytical Scholar Competition, a scholarship program that will send the winning recipient to the 2016 INFORMS Conference on Business Analytics and Operations Research. Supported by SAS and sponsored by the Analytics Section of INFORMS, the competitive program will recognize one outstanding student who would like to learn more about the practice of analytics at the conference in Orlando, Fla., April 10-12, 2016. The scholarship covers the cost of attending the event and additional networking opportunities.Read More
Analytics Section of INFORMS NewsSyngenta Crop Challenge
A new award for 2016, the Syngenta Crop Challenge addresses the need to feed an increasing world populationwith decreasing land devoted to agriculture. To improve the productivity of the agricultural land available, farmers need to make good seed variety planting decisions, taking into consideration local soil conditions and unpredictable weather patterns.Read More
Analytics Section of INFORMS NewsInnovative Applications in Analytics Award
The IAA Award recognizes creative and unique developments, applications or combinations of analytical techniques used in practice. The 2015 winner, Mayo Clinic, gave a reprise of their winning presentation entitled “Intelligent Surgery Scheduling” at the INFORMS Annual Meeting. During the business meeting, Pooja Dewan, 2015 Award Chair, presented the award to Dr. Kalyan Pasupathy, representing Mayo Clinic.Read More
Twitter Analytics expected to be massive boost to brands
The introduction of analytics to Twitter brand pages will enable brands to optimize their campaigns more effectively and is likely to result in more investment in the platform according to integrated public relations and social media agency Punch Communications.
Erica Anderson, Twitter's manager for news and journalism, indicated in comments from her visit to Columbia University's social media weekend on Jan. 28, that Twitter is set to unveil a number of new tools for brand pages in the next few months, which will allow brands to more accurately monitor the reach and effect of each tweet published.
Punch has indicated that the data will have added weight given that it is coming from a primary source, rather than a third party application.
Pete Goold, managing director of online Punch, said, "The data that seems set to become available in the coming months will add immense value to the Twitter platform, which already facilitates one to one interactions between brands and their audiences on an awareness and customer services level.
"Whilst there are numerous analytics tools available which can look into Twitter in depth, having an analytics platform embedded within the network itself is likely to improve the quality of future campaigns as a whole, meaning that brands must make the most of analytics data and employ the expertise of individuals and agencies who understand what it all means.
"This development may also be part of Twitter's strategy to try and persuade more brands to invest in the platform from a marketing perspective, since the pool of information and insights which could be available through Twitter is astronomical. With this added revenue, we'd certainly hope that Twitter will continue to invest in providing deeper analytical data in the future."