2015 INFORMS Conference on Business Analytics and Operations Research
Huntington Beach, Calif.
CORS - INFORMS Joint International Meeting
Le Centre Sheraton, Montreal
INFORMS Healthcare 2015
2015 Analytics Applications Summit
Harrisburg University of Science and Technology, Harrisburg, Pa. (Free event)
Analytics Section of INFORMS NewsConference Updates
Healthcare Conference: Section Past President Don Kleinmuntz and Treasurer Tarun Mohan Lal are organizing an analytics cluster of sessions/presentations at the upcoming INFORMS Healthcare Conference in Nashville, Tenn., July 29-31. The cluster will have speakers from several healthcare provider organizations and vendor groups.Read More
Analytics Section of INFORMS NewsSave the Date for CAP Information Session
A Certified Analytics Professional (CAP) event will be held April 13 during the 2015 INFORMS Conference on Business Analytics & Operations Research in Huntington Beach, Calif. Section members, along with other conference attendees, are encouraged to attend this informative session to better understand the value a certification can bring to a career.Read More
Analytics Section of INFORMS NewsINFORMS Professional Colloquium
The INFORMS Professional Colloquium (IPC), a one-day program set for April 12 in conjunction with the 2015 INFORMS Conference on Business Analytics & Operations Research, enhances the experience for a select group of 20 students (mostly Ph.D.s, a few MS and MBA students) who are near graduation and who want to enter industry rather than academia. The colloquium will cover real-world case studies, job searching, a “day in the life of an O.R. professional,” and other useful topics, capped by a reception with the students and sponsors prior to the job fair receptionRead More
Twitter Analytics expected to be massive boost to brands
The introduction of analytics to Twitter brand pages will enable brands to optimize their campaigns more effectively and is likely to result in more investment in the platform according to integrated public relations and social media agency Punch Communications.
Erica Anderson, Twitter's manager for news and journalism, indicated in comments from her visit to Columbia University's social media weekend on Jan. 28, that Twitter is set to unveil a number of new tools for brand pages in the next few months, which will allow brands to more accurately monitor the reach and effect of each tweet published.
Punch has indicated that the data will have added weight given that it is coming from a primary source, rather than a third party application.
Pete Goold, managing director of online Punch, said, "The data that seems set to become available in the coming months will add immense value to the Twitter platform, which already facilitates one to one interactions between brands and their audiences on an awareness and customer services level.
"Whilst there are numerous analytics tools available which can look into Twitter in depth, having an analytics platform embedded within the network itself is likely to improve the quality of future campaigns as a whole, meaning that brands must make the most of analytics data and employ the expertise of individuals and agencies who understand what it all means.
"This development may also be part of Twitter's strategy to try and persuade more brands to invest in the platform from a marketing perspective, since the pool of information and insights which could be available through Twitter is astronomical. With this added revenue, we'd certainly hope that Twitter will continue to invest in providing deeper analytical data in the future."