Industry NewsFrontline Systems releases XLMiner.com platform for advanced analytics
Frontline Systems, developer of the Solver in desktop Microsoft Excel, recently released XLMiner.com, a SaaS (software as a service) platform for data mining, text mining, forecasting and predictive analytics using only a browser. XLMiner for the Web offers business analysts point-and-click tools to create predictive analytics models themselves, without being expert data scientists or programmers.Read More
CAP NewsMitchell-Guthrie, Levis to lead Analytics Certification Board
Polly Mitchell-Guthrie of SAS and Jack Levis of UPS will serve as chair and vice chair, respectively, of the 2016 Analytics Certification Board (ACB) following their election by INFORMS members and CAP designees.Read More
CAP NewsOne stop shop for university analytics programs
You’ve seen them bursting on the scene at universities across the United States and around the world. With the increasing popularity of analytics in the business world, courses and degreed programs in business analytics, data science and all their offshoots are popping up at engineering schools, business schools and computer science departments. INFORMS will soon launch “INFORMS Analytics Education One Stop Shop,” what will arguably be the most comprehensive website about university analytics programs.Read More
Twitter Analytics expected to be massive boost to brands
The introduction of analytics to Twitter brand pages will enable brands to optimize their campaigns more effectively and is likely to result in more investment in the platform according to integrated public relations and social media agency Punch Communications.
Erica Anderson, Twitter's manager for news and journalism, indicated in comments from her visit to Columbia University's social media weekend on Jan. 28, that Twitter is set to unveil a number of new tools for brand pages in the next few months, which will allow brands to more accurately monitor the reach and effect of each tweet published.
Punch has indicated that the data will have added weight given that it is coming from a primary source, rather than a third party application.
Pete Goold, managing director of online Punch, said, "The data that seems set to become available in the coming months will add immense value to the Twitter platform, which already facilitates one to one interactions between brands and their audiences on an awareness and customer services level.
"Whilst there are numerous analytics tools available which can look into Twitter in depth, having an analytics platform embedded within the network itself is likely to improve the quality of future campaigns as a whole, meaning that brands must make the most of analytics data and employ the expertise of individuals and agencies who understand what it all means.
"This development may also be part of Twitter's strategy to try and persuade more brands to invest in the platform from a marketing perspective, since the pool of information and insights which could be available through Twitter is astronomical. With this added revenue, we'd certainly hope that Twitter will continue to invest in providing deeper analytical data in the future."