2015 INFORMS Conference on Business Analytics and Operations Research
Huntington Beach, Calif.
CORS - INFORMS Joint International Meeting
Le Centre Sheraton, Montreal
INFORMS Healthcare 2015
Feb. 19-20, 2015
Data Analytics for Action & Impact:Transforming Data to Goal-Driven Insight for the Data-Rich yet Information-Poor
2015 Analytics Applications Summit
Harrisburg University of Science and Technology, Harrisburg, Pa. (Free event)
Analytics Section of INFORMS NewsINFORMS Healthcare Conference seeks abstract
The Analytics Section will sponsor an invited session cluster at the INFORMS Healthcare Conference in Nashville, Tenn., July 29-31. The Section welcomes abstracts on topics related to analytics applications in healthcare including operations management, medical decision-making, big data, data mining and health analytics to name a few.Read More
Analytics Section of INFORMS NewsCall for volunteers: Contribute to the success of the Analytics Section
The Analytics Section of INFORMS has received several messages from Section members who would like to volunteer their time, but there are still opportunities for you to participate! Based on the member survey taken in September, we were delighted to find a significant number of respondents offering to volunteer some of their time to help us move our agenda forward.Read More
Analytics Section of INFORMS NewsUpdate on the Analytics Section’s focus areas for 2015
The Analytics Section of INFORMS will provide regular updates to the INFORMS community on five primary focus areas for 2015, each being coordinated and reported on by the Section’s officers: Capabilities (Jim Williams, VP), Recognition (Glenn Wegryn, President), Visibility (Polly Mitchell-Guthrie, Secretary), Conferences (Tarun Mohan Lal, Treasurer) and Outreach (Wegryn).Read More
Twitter Analytics expected to be massive boost to brands
The introduction of analytics to Twitter brand pages will enable brands to optimize their campaigns more effectively and is likely to result in more investment in the platform according to integrated public relations and social media agency Punch Communications.
Erica Anderson, Twitter's manager for news and journalism, indicated in comments from her visit to Columbia University's social media weekend on Jan. 28, that Twitter is set to unveil a number of new tools for brand pages in the next few months, which will allow brands to more accurately monitor the reach and effect of each tweet published.
Punch has indicated that the data will have added weight given that it is coming from a primary source, rather than a third party application.
Pete Goold, managing director of online Punch, said, "The data that seems set to become available in the coming months will add immense value to the Twitter platform, which already facilitates one to one interactions between brands and their audiences on an awareness and customer services level.
"Whilst there are numerous analytics tools available which can look into Twitter in depth, having an analytics platform embedded within the network itself is likely to improve the quality of future campaigns as a whole, meaning that brands must make the most of analytics data and employ the expertise of individuals and agencies who understand what it all means.
"This development may also be part of Twitter's strategy to try and persuade more brands to invest in the platform from a marketing perspective, since the pool of information and insights which could be available through Twitter is astronomical. With this added revenue, we'd certainly hope that Twitter will continue to invest in providing deeper analytical data in the future."