2015 INFORMS Conference on Business Analytics and Operations Research
Huntington Beach, Calif.
CORS - INFORMS Joint International Meeting
Le Centre Sheraton, Montreal
INFORMS Healthcare 2015
Feb. 19-20, 2015
Data Analytics for Action & Impact:Transforming Data to Goal-Driven Insight for the Data-Rich yet Information-Poor
2015 Analytics Applications Summit
Harrisburg University of Science and Technology, Harrisburg, Pa. (Free event)
CAP NewsAnalytics Maturity Model: Check strengths, weaknesses to improve
The new INFORMS Analytics Maturity Model (AMM) is proving to be a reliable self-assessment tool for analytics experts who want to determine how well their organizations gain the benefits of analytics. AMM allows you to input data about your organization – data is double encrypted to ensure security – rank your use of analytics on a 10-point scale and reuse the model to do comparisons over time.Read More
Analytics Section of INFORMS NewsCelebrate and learn more about the INFORMS CAP program
Anyone interested in learning more about the INFORMS Certified Analytics Professional (CAP®) program and celebrating the program’s two-year anniversary is invited to a gathering on the afternoon of April 13 in Huntington Beach, Calif., in conjunction with the INFORMS Conference on Business Analytics and Operations Research.Read More
Analytics Section of INFORMS NewsVolunteers needed to organize track at INFORMS Annual Meeting
The Analytics Section of INFORMS aims to sponsor an invited session track at the INFORMS Annual Meeting in Philadelphia on Nov. 1-4. The Section is looking for one or two volunteers to organize the track, which will involve putting out a call for presentation and/or approaching likely session chairs or speakers, then making sure abstracts are submitted by the appropriate deadlines.Read More
Twitter Analytics expected to be massive boost to brands
The introduction of analytics to Twitter brand pages will enable brands to optimize their campaigns more effectively and is likely to result in more investment in the platform according to integrated public relations and social media agency Punch Communications.
Erica Anderson, Twitter's manager for news and journalism, indicated in comments from her visit to Columbia University's social media weekend on Jan. 28, that Twitter is set to unveil a number of new tools for brand pages in the next few months, which will allow brands to more accurately monitor the reach and effect of each tweet published.
Punch has indicated that the data will have added weight given that it is coming from a primary source, rather than a third party application.
Pete Goold, managing director of online Punch, said, "The data that seems set to become available in the coming months will add immense value to the Twitter platform, which already facilitates one to one interactions between brands and their audiences on an awareness and customer services level.
"Whilst there are numerous analytics tools available which can look into Twitter in depth, having an analytics platform embedded within the network itself is likely to improve the quality of future campaigns as a whole, meaning that brands must make the most of analytics data and employ the expertise of individuals and agencies who understand what it all means.
"This development may also be part of Twitter's strategy to try and persuade more brands to invest in the platform from a marketing perspective, since the pool of information and insights which could be available through Twitter is astronomical. With this added revenue, we'd certainly hope that Twitter will continue to invest in providing deeper analytical data in the future."