INFORMS Annual Meeting
Winter Simulation Conference
International Conference on Operations Research, Business Analytics and Optimization
JMP Discovery Summit 2014
Cary, N.C. (SAS World Headquarters)
Predictive Analytics World
SAS Analytics 2014
Reporting & Analytics 2014 INTERACTIVE
Sponsored by SAP
Analytics Section of INFORMS NewsINFORMS Midwest Practice of Analytics Conference
The second annual INFORMS Midwest Practice of Analytics Conference, a half-day event for industry professionals in the field of analytics, will be held Sept. 4 at the University of Chicago’s Gleacher Center in downtown Chicago.Read More
CAP NewsCIO Magazine: INFORMS’ CAP program ‘pays off’
INFORMS’ Certified Analytics Professional (CAP®) program was recently listed first by CIO magazine among the “11 Big Data Certifications That Will Pay Off.” The largest society in the world for professionals in the fields of analytics, operations research and management science, INFORMS’ CAP exam is given at hundreds of computer-based testing centers worldwide through an agreement with Kryterion (a full-service provider of customizable assessment and certification products and services).Read More
Analytics Section of INFORMS NewsAnalytics at the Barcelona IFORS Conference
The 20th Conference of the International Federation of Operational Research Societies was held in Barcelona, Spain from July 13-18. Held once every three years, this conference brings together approximately 3,300 operations research (O.R.) academics and practitioners from all over the world. This particular IFORS conference was notable for several reasons – one obvious virtue was a venue within sight of the Mediterranean and close to every artistic, cultural and culinary delight that Barcelona has to offer.Read More
Twitter Analytics expected to be massive boost to brands
The introduction of analytics to Twitter brand pages will enable brands to optimize their campaigns more effectively and is likely to result in more investment in the platform according to integrated public relations and social media agency Punch Communications.
Erica Anderson, Twitter's manager for news and journalism, indicated in comments from her visit to Columbia University's social media weekend on Jan. 28, that Twitter is set to unveil a number of new tools for brand pages in the next few months, which will allow brands to more accurately monitor the reach and effect of each tweet published.
Punch has indicated that the data will have added weight given that it is coming from a primary source, rather than a third party application.
Pete Goold, managing director of online Punch, said, "The data that seems set to become available in the coming months will add immense value to the Twitter platform, which already facilitates one to one interactions between brands and their audiences on an awareness and customer services level.
"Whilst there are numerous analytics tools available which can look into Twitter in depth, having an analytics platform embedded within the network itself is likely to improve the quality of future campaigns as a whole, meaning that brands must make the most of analytics data and employ the expertise of individuals and agencies who understand what it all means.
"This development may also be part of Twitter's strategy to try and persuade more brands to invest in the platform from a marketing perspective, since the pool of information and insights which could be available through Twitter is astronomical. With this added revenue, we'd certainly hope that Twitter will continue to invest in providing deeper analytical data in the future."