INFORMS Annual Meeting
Foundations of Modern Predictive Analytics
Data Analytics for Action & Impact: Transforming Data to Goal-Driven Insight for the Data-Rich yet Information-Poor
Predictive Analytics and Data Mining Strategic Implementation Course Series: A Comprehensive and Active Experience of the Full Modeling Practice Framework
Special ArticlesStudy: When it comes to sales & marketing analytics, few companies ‘get it right’
Companies across industries admit to the growing importance of data analytics to improve sales and marketing effectiveness and decision-making. However, many struggle to piece together siloed data, properly define the problem or design the solution. As a result, they often fail to realize widespread business impact from their efforts, according to a study conducted by The Economist Intelligence Unit (EIU) and sponsored by global sales and marketing firm ZS.Read More
Special Articles2017 Syngenta Crop Challenge in Analytics offers $5,000 prize
Put your analytics skills to the test and win $5,000 in the 2017 “Syngenta Crop Challenge in Analytics” administered by INFORMS and sponsored by the Analytics Society of INFORMS.Read More
Special ArticlesITIF: Expand computer science education to keep up with demand
Computer skills are in high demand among employers in a wide range of industries, not just tech-related fields, yet despite growing interest in the subject, a new report from the Information Technology and Innovation Foundation (ITIF) finds that too few U.S. students are taking quality computer science classes at the high school and university levels. ITIF makes the case for public action to support and maintain the groundswell of interest in computer science and capture the economic and social benefits that will come from fostering a more highly skilled workforce.Read More
Gartner: Nearly one-third of organizations to use cloud
Nearly one-third of organizations either already use or plan to use cloud or software-as-a-service (SaaS) offerings to augment their core business intelligence (BI) functions, according to Gartner, Inc.
According to a survey of 1,364 IT managers and business users of BI platforms in the fourth quarter of 2011, only 17 percent of organizations have replaced or plan to replace parts of their core BI functions with cloud/SaaS offerings. However, 27 percent already use or plan to use cloud/SaaS options to augment their BI capabilities for specific lines of business or subject areas in the next 12 months.
“Business users are often frustrated by the deployment cycles, costs, complicated upgrade processes and IT infrastructures demanded by on-premises BI solutions,” says James Richardson, research director at Gartner. “SaaS- and cloud-based BI is perceived as offering a quicker, potentially lower-cost and easier-to-deploy alternative, though this has yet to be proven. It’s evident that, despite growing interest, the market is confused about what cloud/SaaS BI and analytics are and what they can deliver.”
Gartner has identified three major drivers for the adoption of cloud/SaaS offerings for BI, analytics and performance management:
Time to value: The use of SaaS BI may lead to faster deployment, insight and value, particularly where IT is constrained by existing work and/or limited budget so that it cannot respond to demands for information and analysis as quickly as the business requires.
Cost concerns: The cost dynamic differs between on-premises and SaaS models. Software purchased as a service can usually be expensed, rather than capitalized, on the balance sheet. Buyers often think that SaaS is cheaper, but the reality is that this is unproven. Gartner's cost models show SaaS can be cheaper over the first five years, but not thereafter. The long-term benefits lie elsewhere – in terms of cash flow, reduced IT support costs, etc.
Lack of available expertise: SaaS analytic applications offer prebuilt intellectual property that can help firms work around a lack of the skills needed to build their own analytic solutions.