2015 INFORMS Annual Conference
Special ArticlesSyngenta, INFORMS offer Crop Challenge
The Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research, and Syngenta recently announced a new, joint award, the Syngenta Crop Challenge, which will focus on ways that analytics can address the problem of feeding millions of people throughout the world who face hunger every day.Read More
Special ArticlesCounterfeiting can improve fashion quality, benefit consumers
Counterfeit products have the power to stimulate innovation in the fashion industry and benefit consumers, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). The research investigates two questions: How do brands react to counterfeits, and what are effective means of enforcement against counterfeits?Read More
Special ArticlesStudy: E-mail, analytics remain vital components of marketing
IBM recently announced findings from its 2015 E-mail Marketing Metrics Benchmark Study, which analyzes e-mail marketing trends from 3,000 global brands, representing 40 countries and multiple industries.Read More
Report: Interest in advanced analytics continues to rise
In its “2012 Business Intelligence, Analytics and Information Management Survey,” InformationWeek Reports found that interest in analytics in general, and advanced statistical and predictive analytics in particular, rose for the third year in a row.
The survey garnered data from 542 IT professionals.
The research showed that 73 percent of the IT pros surveyed say the desire to optimize business operations drives advanced analytics use, and 34 percent cite gaining competitive intelligence as goal of social media/social network analysis technologies.
Of those surveyed who use or plan to deploy BI, data analytics or statistical analysis software, 58 percent say they are very or extremely interested in advanced analytics. It came it at No. 1 among a dozen leading-edge technologies offered.
Other findings: 55 percent say the possibility of lower costs is driving their interest in software-as-a-service/cloud-computing-based BI/analytics; however, 63 percent have data security/privacy concerns. Another 46 percent cite data quality problems as the top barrier to adopting BI/analytics products enterprise-wide; just 9 percent say they have lower than expected analytic value.
Some 25 percent report they use mobile (smartphone- or tablet-based) dashboards/data visualizations to share BI/analytic insights, and 8 percent give every employee access to BI/analytics.
The report’s author, Doug Henschen, is executive editor of InformationWeek, where he covers the intersection of enterprise applications with information management, business intelligence and analytics.
“Information management continues to be a challenge for our respondents,” says Lorna Garey, content director of InformationWeek Reports. “In both this survey and our 2010 poll, 59 percent said employees have trouble accessing relevant, timely or reliable data. And this year, 40 percent say they're having trouble coping with rapidly increasing volumes of data and/or content, up 10 points from 2010.”
For more, visit: http://reports.informationweek.com.