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Analytics Magazine

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SOCIAL MEDIA ARTICLES

Measurement Metrics: Marketing Analytics in Online Social Spaces
Analyst at a digital marketing agency outlines basic concepts and early experiences in an emerging field.

Revenue Management & Digital Marketing
Integrating two independent business processes produces marketing magic.

HP’s world-class e-marketing business
How Hewlett-Packard uses advanced analytics to drive its digital marketing strategies.

Executive Edge: New Frontiers for Analytics

Predictive Analytics: Game Changer
Practical ways to drive customer service, looking forward.

SOCIAL MEDIA NEWS

CP+B picks Crimson Hexagon to power its social media analytics

Argus Insights introduces Consumer Innovation Analytics

SocialNuggets launches social media analytics portal for tablets

Walmart acquires social media company Kosmix

SAS Social Media Analytics takes social media marketing to the enterprise



Headlines

Former INFORMS President Cook named to U.S. Census committee

Tom Cook, a former president of INFORMS, a founding partner of Decision Analytics International and a member of the National Academy of Engineering, was recently named one of five new members of the U.S. Census Bureau’s Census Scientific Advisory Committee (CSAC). The committee meets twice a year to address policy, research and technical issues relating to a full range of Census Bureau programs and activities, including census tests, policies and operations. The CSAC will meet for its fall 2018 meeting at Census Bureau headquarters in Suitland, Md., Sept. 13-14. Read more →

Gartner identifies six barriers to becoming a digital business

As organizations continue to embrace digital transformation, they are finding that digital business is not as simple as buying the latest technology – it requires significant changes to culture and systems. A recent Gartner, Inc. survey found that only a small number of organizations have been able to successfully scale their digital initiatives beyond the experimentation and piloting stages. “The reality is that digital business demands different skills, working practices, organizational models and even cultures,” says Marcus Blosch, research vice president at Gartner. Read more →

Innovation and speculation drive stock market bubble activity

A group of data scientists conducted an in-depth analysis of major innovations and stock market bubbles from 1825 through 2000 and came away with novel takeaways of their own as they found some very distinctive patterns in the occurrence of bubbles over 175 years. The study authors detected bubbles in approximately 73 percent of the innovations they studied, revealing the close relationship between innovation and stock market bubbles. Read more →

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Nov. 4-7, 2018, Phoenix

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Sept. 17-20, 12-5 p.m. LIVE Online


The Analytics Clinic: Ensemble Models: Worth the Gains?
Sept. 20, 11 a.m.-12:30 p.m.


Predictive Analytics: Failure to Launch Webinar
Oct. 3, 11 a.m.


Advancing the Analytics-Driven Organization
Oct. 1-4, 12 p.m.-5 p.m.


Applied AI & Machine Learning | Comprehensive
Oct. 15-19, Washington, D.C.


Making Data Science Pay
Oct. 29 -30, 12 p.m.-5 p.m.


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