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Analytics Magazine

September/October 2014 Table of Contents

cover-sepoct14FEATURES

10 myths of analytics and insights

By Will Towler
From traditional consumer research to emerging business intelligence, 10 fallacies to keep in mind to make the most of your analytical efforts.

High-performance analytics organizations

By Pramod Singh, Ritin Mathur and Srujana H.M.
To realize value from big data analytics, organizations need to integrate technology, tools and practices with existing analytics ecosystems.

Five measures of social media karma

By Kshira Saagar
Return on investment: Quick-fix analyses and easy-to-extract metrics of posts, tweets, blogs, pings and uploads from vast, unstructured world.

Can government lead innovation?

By Doug Samuelson
The first U. S. chief technology officer claims great promise for public-private information technology partnerships.

DEPARTMENTS

Inside Story
Executive Edge

Analyze This!

INFORMS Initiatives
An analytics maturity model that fits
CIO Magazine: INFORMS’ CAP program ‘pays off’
Forum
Healthcare Analytics
Conference Preview
WSC 2014
Five-Minute Analyst
Thinking Analytically

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

What you like in a CEO candidate may not deliver results

Attributes that often get someone hired as CEO may not be the ones that drive success once they are at the helm of the company. That’s one of many provocative insights in a study by consulting firm ghSMART. The study, recently featured in Harvard Business Review, identifies characteristics that differentiate the most effective leaders. Read more →

Paying for online reviews backfires among socially influential

Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.