September/October 2014 Table of Contents
By Will Towler
From traditional consumer research to emerging business intelligence, 10 fallacies to keep in mind to make the most of your analytical efforts.
By Pramod Singh, Ritin Mathur and Srujana H.M.
To realize value from big data analytics, organizations need to integrate technology, tools and practices with existing analytics ecosystems.
By Kshira Saagar
Return on investment: Quick-fix analyses and easy-to-extract metrics of posts, tweets, blogs, pings and uploads from vast, unstructured world.
By Doug Samuelson
The first U. S. chief technology officer claims great promise for public-private information technology partnerships.