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Analytics Magazine

September/October 2012 Table of Contents

retail analyticsFEATURES

Driving profitability with retail analytics

By Sally Taylor-Shoff and Shalini Raghavan
How to make choices and investments that deliver on expectations.

Leveraging Big Data around customers

By Rohit Tandon, Arnab Chakraborty and Ganga Ganapathi
Opportunity to deliver real-time customer insights by harnessing the power of structured and unstructured data.

Taming the data tidal wave

By Kevin Connor
AHP combines business intelligence and data mining technologies with social aspects of human decision-making.

Certified Analytics Professional

By Scott Nestler, Jack Levis and Bill Klimack
INFORMS prepares to launch first-of-its-kind program.

Predicting the presidential election

By Doug Samuelson
Will quantitative historian and author’s “13 keys” once again open the door to the White House?

Corporate Profile: Walt Disney World

By Pete Buczkowski and Hai Chu
How analytics enhance the guest experience at massive entertainment resort in Orlando.


Inside Story
Executive Edge
Profit Center
Analyze This!
Conference Preview
Five-Minute Analyst
Thinking Analytically


Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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