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Analytics Magazine

September/October 2011 Table of Contents

Table of Contents

September/October 2011FEATURES

Chief data officer: New seat in the C-suite

By Rich Cohen and Ara Gopal
Why and how to provide the executive stewardship your data assets deserve.

From ‘sick’ care to ‘health’ care

By Rajib Ghosh, Atanu Basu and Abhijit Bhaduri
The future of health care revolves around data, analytics and personalized medicine.

Text analytics goes mobile

By Fiona McNeill and Lisa Pappas
Technology enables companies to make critical management decisions in a fraction of the time.

Analytics in India

By Rohit Tandon and Arnab Chakraborty
Emergence of global analytics centers of excellence make country an analytics powerhouse.

The rapidly evolving world of sports analytics

By Benjamin Alamar and Vijay Mehrotra
The first of a three-part series defines and describes the current state of the field.

Corporate profile: Jeppesen

By Stefan E. Karisch and Mike Pound
Operations research drives efficiencies, product enhancements for leading provider of navigational information.

DEPARTMENTS

Inside Story

By Peter Horner

Profit Center

By E. Andrew Boyd

Analyze This!

By Vijay Mehrotra

Forum

By Doug Samuelson

Conference Preview

By K. Preston White Jr.

Analytics in Action

By E. Andrew Boyd

The Five-Minute Analyst

By Harrison Schramm

Thinking Analytically

By John Toczek

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
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