Share with your friends










Submit

Analytics Magazine

SAS Social Media Analytics takes social media marketing to the enterprise

Industry News

Global corporations are seeking ways to convert social media data into better customer relationships, stronger customer service, enhanced marketing efforts and improved bottom-line results. They are struggling to derive practical insight from a flood of online conversation data and apply it to real-world decisions. Corporate marketers and agencies want more than the current one-size-fits-all offerings. They want to integrate social data across all areas of their businesses, answer key questions, and apply the answers to specific business decisions. SAS (www.sas.com), a leader in business analytics, understands what social marketers require from online conversation data and is offering new software to make the business benefits of embracing social media a reality.

SAS Social Media Analytics is the first enterprise solution designed to meet the needs of marketers in medium and large companies. It helps them understand, predict and act based on social media data. With the ability to archive and analyze more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums, blogs and more, SAS’ new on-demand software shows marketers how people feel about their products or brands, who is influencing them, and how social media conversations affect business results. They can immediately apply answers to brand strategies, media placement, public relations and customer care activities.

Related Posts

  • 32
    Can publicly available data from large-scale social media networks be used to help predict catastrophic events within the country’s infrastructure, such as threats to national security, the energy system or even the economy? Conrad Tucker, associate professor of engineering design and industrial engineering, has received funding from the U.S. Air…
    Tags: data, social, media, analytics
  • 32
    January/February Cybersecurity: new threats, new solutions The IOT and related, hidden security risks Can analytics save U.S. healthcare system? March/April Supply chain advances and solutions Software survey: vehicle routing Capitalizing on AI & machine learning May/June Social media, marketing & analytics Real-time customer personalization Next generation revenue management July/August Software…
    Tags: analytics, data, customer, media, social, marketing
  • 31
    July/August 2014 By Rohit Tandon and Shruti Upadhyay Increasing popularity and access to the Internet has changed the way marketers are interacting with customers. These customers are smart, well informed and empowered, as Internet connectivity is available to them at their fingertips and on the go. It has therefore become…
    Tags: analytics, data, customer, marketers, marketing, business, online
  • 30
    January/February 2011 CLICK HERE TO GO TO THE DIGITAL VERSION OF THIS ARTICLE The journey from what to who, when and why. By Talha Omer The other day, my analytical team at a major telecommunications company and I were presenting an all-new behavioral segmentation to one of our senior executives.…
    Tags: analytics, data, customer, marketing, business, service
  • 30
    Baseball loves the numbers, both traditional RBIs and ERAs plus newer sabermetric measures like walks plus hits per inning pitched (WHIP) and value over replacement player (VORP). As “Moneyball” has become a valued statistical approach to selecting talent, teams such as the Pittsburgh Pirates are also embracing analytics to improve…
    Tags: sas, analytics, data, marketing, relationships






Headlines

Artificial intelligence a game changer for personal devices

Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact with personal technologies. Read more →

FICO predicts AI and blockchain will meet in 2018

Scott Zoldi, chief analytics officer at FICO, in his AI predictions for 2018, predicts the rise of “defensive AI” and manipulative chatbots. Blockchain will use AI to search through relationship data, Zoldi says, and defensive AI will be used to protect systems from malicious AI and machine learning. Adds Zoldi: Chatbots will get so good at understanding us they will learn how to manipulate us. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.