Share with your friends










Submit

Analytics Magazine

SAS Social Media Analytics takes social media marketing to the enterprise

Industry News

Global corporations are seeking ways to convert social media data into better customer relationships, stronger customer service, enhanced marketing efforts and improved bottom-line results. They are struggling to derive practical insight from a flood of online conversation data and apply it to real-world decisions. Corporate marketers and agencies want more than the current one-size-fits-all offerings. They want to integrate social data across all areas of their businesses, answer key questions, and apply the answers to specific business decisions. SAS (www.sas.com), a leader in business analytics, understands what social marketers require from online conversation data and is offering new software to make the business benefits of embracing social media a reality.

SAS Social Media Analytics is the first enterprise solution designed to meet the needs of marketers in medium and large companies. It helps them understand, predict and act based on social media data. With the ability to archive and analyze more than two years of social media conversations from Facebook, Twitter, YouTube, discussion forums, blogs and more, SAS’ new on-demand software shows marketers how people feel about their products or brands, who is influencing them, and how social media conversations affect business results. They can immediately apply answers to brand strategies, media placement, public relations and customer care activities.

Related Posts

  • 32
    Can publicly available data from large-scale social media networks be used to help predict catastrophic events within the country’s infrastructure, such as threats to national security, the energy system or even the economy? Conrad Tucker, associate professor of engineering design and industrial engineering, has received funding from the U.S. Air…
    Tags: data, social, media, analytics
  • 32
    January/February Cybersecurity: new threats, new solutions The IOT and related, hidden security risks Can analytics save U.S. healthcare system? March/April Supply chain advances and solutions Software survey: vehicle routing Capitalizing on AI & machine learning May/June Social media, marketing & analytics Real-time customer personalization Next generation revenue management July/August Software…
    Tags: analytics, data, customer, media, social, marketing
  • 31
    July/August 2014 By Rohit Tandon and Shruti Upadhyay Increasing popularity and access to the Internet has changed the way marketers are interacting with customers. These customers are smart, well informed and empowered, as Internet connectivity is available to them at their fingertips and on the go. It has therefore become…
    Tags: analytics, data, customer, marketers, marketing, business, online
  • 30
    January/February 2011 CLICK HERE TO GO TO THE DIGITAL VERSION OF THIS ARTICLE The journey from what to who, when and why. By Talha Omer The other day, my analytical team at a major telecommunications company and I were presenting an all-new behavioral segmentation to one of our senior executives.…
    Tags: analytics, data, customer, marketing, business, service
  • 30
    Baseball loves the numbers, both traditional RBIs and ERAs plus newer sabermetric measures like walks plus hits per inning pitched (WHIP) and value over replacement player (VORP). As “Moneyball” has become a valued statistical approach to selecting talent, teams such as the Pittsburgh Pirates are also embracing analytics to improve…
    Tags: sas, analytics, data, marketing, relationships


Headlines

Report: One in five cloud-based user accounts may be fake

According to the Q2 2018 DataVisor Fraud Index Report, more than one in five user accounts set up through cloud service providers may be fraudulent. The report, based on information gathered between April and June, analyzes 1.1 billion active user accounts, 1.5 million email domains, 231,000 device types and 562 cloud hosting providers and data centers, among other indicators. Read more →

When managers respond to online critics, more negative reviews ensue

A new study in the INFORMS journal Marketing Science found that when managers respond to online reviews it’s possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews. The study, “Channels of Impact: User Reviews When Quality is Dynamic and Managers Respond,” is authored by Judith Chevalier of the Yale School of Management and NBER, Yaniv Dover of the Hebrew University of Jerusalem and Dina Mayzlin of the Marshal School of Business at the University of Southern California. Read more →

IE student designs software to optimize snow removal at Penn State

It is well known among the State College and Penn State communities that it takes a lot for university officials to shut the campus down after a major snowfall. In fact, since 2010, the University Park campus has been shut down just three full days due to snowfall. Much to the chagrin of students – and faculty and staff – the snow day at Penn State may just have become even more elusive, thanks to software developed by recent industrial engineering graduate Achal Goel. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Winter Simulation Conference
Dec. 9-12, 2018, Gothenburg, Sweden

INFORMS Computing Society Conference
Jan. 6-8, 2019; Knoxville, Tenn.

INFORMS Conference on Business Analytics & Operations Research
April 14-16, 2019; Austin, Texas

INFORMS International Conference
June 9-12, 2019; Cancun, Mexico

INFORMS Marketing Science Conference
June 20-22; Rome, Italy

INFORMS Applied Probability Conference
July 2-4, 2019; Brisbane, Australia

INFORMS Healthcare Conference
July 27-29, 2019; Boston, Mass.

2019 INFORMS Annual Meeting
Oct. 20-23, 2019; Seattle, Wash.

Winter Simulation Conference
Dec. 8-11, 2019: National Harbor, Md.

OTHER EVENTS

Applied AI & Machine Learning | Comprehensive
Dec. 3, 2018 (live online)


Advancing the Analytics-Driven Organization
Jan. 28–31, 2019, 1 p.m.– 5 p.m. (live online)

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.