Share with your friends










Submit

Analytics Magazine

SAS achieves double-digit growth built on high demand for business analytics

Industry News

SAS, the leader in business analytics software and services, achieved record global revenue of US$2.725 billion in 2011. SAS marked double-digit growth in its 36th profitable year as organizations sought to uncover business opportunity in their own burgeoning data stores through the use of advanced analytics.

“Companies trust SAS® Business Analytics to solve their toughest problems, from increasing revenue through better pricing strategies to stopping fraud-related losses,” said SAS CEO Jim Goodnight. “Every major industry has SAS success stories worth noting. We thrive on the challenges customers bring us. It’s why we exist. We take our role in their success seriously.”

Goodnight said 2011 results also affirm the positive effects of steadfast investments in SAS’ workforce and award-winning corporate culture despite an economic climate that remains difficult. SAS, a perennial presence on FORTUNE’s Best Companies to Work For list in the U.S., announced its latest No. 3 ranking. Innovation, Goodnight said, starts with prioritizing employees.

“Innovation is what has kept SAS growing for the past 36 years,” Goodnight said. “We can’t succeed without innovation, new products, ideas and services. Loyal, creative, healthy employees are innovative.”

In 2011, SAS grew staff 9.2 percent and reinvested 24 percent of revenue into research and development. The Americas accounted for 46 percent of total revenue; Europe, Middle East and Africa (EMEA) 42 percent; and Asia Pacific 12 percent. SAS growth was strong across the board in all major regions and countries, even in regions hardest hit economically.

SAS records across-the-board increases

Revenue surged across all solution and industry categories. Software to detect fraud saw a triple-digit jump. Revenue from on-demand solutions grew almost 50 percent. Growth from analytics and information management solutions were double digit, as were gains from customer intelligence, retail, risk and supply chain solutions.

SAS experienced growth in every industry, demonstrating that more businesses recognize the benefits of analytics. Highlights include continued strong growth in financial services and double-digit increases in government, health care and life sciences.

Outlook

According to one estimate, global information is doubling every two years, and the data created last year exceeded 1.8 trillion gigabytes. Another predicts that by 2020, data will grow by 50 times. “The search for business value in big data is today’s gold rush,” said SAS Senior Vice President and Chief Marketing Officer Jim Davis. “Big data is interesting to the extent that you can make sense of it all, and the tool for that is analytics. Big data analytics, rather than just big data, provides real value and insight.”

 

 

Related Articles

Headlines

ITIF: Expand computer science education to keep up with demand

Computer skills are in high demand among employers in a wide range of industries, not just tech-related fields, yet despite growing interest in the subject, a new report from the Information Technology and Innovation Foundation (ITIF) finds that too few U.S. students are taking quality computer science classes at the high school and university levels. ITIF makes the case for public action to support and maintain the groundswell of interest in computer science and capture the economic and social benefits that will come from fostering a more highly skilled workforce. Read more →

Report outlines benefits of data-driven customer experiences

According to a new report by Forbes Insights and SAS, “Data Elevates the Customer Experience: New Ways of Discovering and Applying Customer Insights,” the benefits of brands evolving to data-driven customer experiences (data-driven CX) are wide-ranging. The study notes data-driven methods enhance revenue generation and enable cost reduction, as well as accelerate process efficiencies and quality improvements. Read more →

Debunking myths about harm from artificial intelligence

Artificial intelligence (AI) holds great promise for economic growth and social progress, but pervasive, inaccurate myths about hypothetical harms could encourage policymakers to retard further innovation in the technology, according to a new report from the Information Technology and Innovation Foundation (ITIF). ITIF, a leading tech policy think tank, makes the case that policymakers should actively support further development and use of artificial intelligence if we want society to reap the myriad benefits it has to offer. Read more →

Report: Technology rarely used to detect fraud

Technology is an important tool to help companies fight fraud, but many are not succeeding in using data analytics as a primary tool for fraud detection. Meanwhile, fraudsters are leveraging technology to perpetrate fraud, according to a new report by KPMG International, “Global Profiles of the Fraudster.” Read more →

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.