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SAP and Google team up to Put ‘Big Data’ on the Map

Industry News

SAP AG announced that it is building on its collaboration with Google to help customers manage large data volumes in intuitive, visual displays and facilitate faster, more-informed decisions. SAP plans to enhance its business analytics software with location-based data capabilities, allowing people to interact with real-time information via Google Maps. The plans continue a strong history of collaboration between the companies, most recently on advances for the SAP StreamWork application such as inclusion in the Google Apps Marketplace, integration with Google Docs and OpenSocial adoption.

SAP and Google are working together to pair enterprise applications with the kinds of consumer tools that enrich millions of people’s lives every day, such as Google Maps and Google Earth. With location-based intelligence capabilities, SAP envisions bringing corporate information to life via Google’s dynamic, interactive map, satellite and even street-level views. As a result, customers could analyze their businesses in a geospatial context to effectively understand the “where” of their information, as well as global, regional and local trends and how they are impacted by different scenarios – helping to increase efficiency and profitability, among other benefits.

SAP has been driving a convergence of enterprise and consumer software, giving an increasing number of people the ability to make important business decisions through the lens of mobile and social technologies while navigating the complexity of “big data,” or the growing volume, variety and increased velocity of information.

With comprehensive global coverage, Google Maps is the world’s most popular online mapping tool. For enterprise customers, Google Maps delivers a cost-effective and easily deployed mapping platform that makes it easy to visualize geographic data. Companies large and small can use Google’s infrastructure to quickly process vast amounts of geographic data and gain better insights into their businesses.

Following are examples of how organizations running SAP solutions with Google Maps API Premier could benefit from overlaying enterprise information onto intuitive mapping tools:

  • A telecom operator could use Google Earth and SAP BusinessObjects Explorer software to perform dropped-call analysis and pinpoint the geo-coordinates of faulty towers.
  • A state department of revenue could overlay household tax information on a map of the state and group it at the county level to track the highest and lowest tax bases.
  • A mortgage bank could perform risk assessment of its mortgage portfolio by overlaying foreclosure and default data with the location of loans on Google Maps.
  • With SAP StreamWork, a team of customer support representatives in a consumer packaged goods company could collaborate and pinpoint the location of consumer complaints within specific geographies and make a decision regarding how to address and prioritize resolution.
  • U.S. census data could be overlaid on a Google map of the country, grouped by state and drilled down on at the county level.

For further information, including screenshots and a demo video, click here.

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