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Analytics Magazine

Salary survey: predictive analytics professionals

analytics salary survey

The gender pay gap among predictive analytics professionals is practically nonexistent, and the percentage of U.S. citizens in the profession at the junior level is increasing while the percentage of foreign-born professionals at the same level is decreasing as more U.S. students are entering the market. Those are two of the more notable trends in a new Burtch Works salary survey of predictive analytics professionals (PAPs).

According to the 2016 survey data, women earn the same or slightly higher base salaries than men in two of the six job categories studied, and receive 95+ percent of their male counterparts’ salaries over all six categories.

The study gathered compensation and demographic data from 1,216 PAPs representing more than 650 companies nationwide. For the purpose of the study, a PAP was defined as those who can “apply sophisticated quantitative skills to data describing transactions, interactions or other behaviors of people to derive insights and prescribe actions. PAPs are distinguished from business intelligence professionals or financial analysts by the enormous quantity of data with which they work, well beyond what can be managed in Excel. However, this definition also encompasses data scientists, who are excluded from this study because of their distinguishing ability to work with unstructured data, resulting in different compensation.”

PAPs’ median base salaries range from $75,000 for Level 1 individual contributors to $225,000 for Level 3 managers. Nearly three-quarters of all PAPs are eligible for bonus pay, which can substantially increase their income. Education, experience, skill set, industry and region all impact compensation. For example, at almost all job levels, PAPs employed on the West Coast and in the Northeast earn the highest salaries.

Founded by Linda Burtch, Burtch Works Executive Recruiting is a leading resource for highly qualified analytic and marketing research talent in the United States.

To download a free copy of the complete Burtch Works Study, “Salaries of Predictive Analytics Professionals,” click here.

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