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Analytics Magazine

Prescriptive Analytics

PRESCRIPTIVE ANALYTICS ARTICLES

Forum: Your data already knows what you don’t
The marriage of two “natural resources” – hydrocarbons and data – will transform unconventional oil development.

How prescriptive analytics can reshape fracking in oil and gas fields
Fracking is an inefficient means to capture oil and gas, but hybrid data, big data and analytics can turn it around.

Forum: Oil & gas producers need to tame the gusher … of data

Executive Edge: Five pillars of prescriptive analytics success

How to pick a business partner
Ten things to consider when evaluating analytics and decision sciences partners.

TV ads, Wanamaker’s dilemma & analytics
The journey from historical ratings to predictive decisions: A proposed evolution for buyers and sellers of television advertising.

Images & videos: really big data
Sizing up the potential impact of prescriptive analytics driven by proliferation of images and video.

The Analytics Journey
An IBM view of the structured data analysis landscape: descriptive, predictive and prescriptive analytics.

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

What you like in a CEO candidate may not deliver results

Attributes that often get someone hired as CEO may not be the ones that drive success once they are at the helm of the company. That’s one of many provocative insights in a study by consulting firm ghSMART. The study, recently featured in Harvard Business Review, identifies characteristics that differentiate the most effective leaders. Read more →

Paying for online reviews backfires among socially influential

Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.