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Analytics Magazine

Prescriptive Analytics


Forum: Your data already knows what you don’t
The marriage of two “natural resources” – hydrocarbons and data – will transform unconventional oil development.

How prescriptive analytics can reshape fracking in oil and gas fields
Fracking is an inefficient means to capture oil and gas, but hybrid data, big data and analytics can turn it around.

Forum: Oil & gas producers need to tame the gusher … of data

Executive Edge: Five pillars of prescriptive analytics success

How to pick a business partner
Ten things to consider when evaluating analytics and decision sciences partners.

TV ads, Wanamaker’s dilemma & analytics
The journey from historical ratings to predictive decisions: A proposed evolution for buyers and sellers of television advertising.

Images & videos: really big data
Sizing up the potential impact of prescriptive analytics driven by proliferation of images and video.

The Analytics Journey
An IBM view of the structured data analysis landscape: descriptive, predictive and prescriptive analytics.


Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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