Share with your friends


Analytics Magazine

Predictive Analytics


Predictive analytics in the publishing industry
The transformation of traditional print media and the growing intelligence behind monetization strategies.

Cognitive computing for automating customer knowledge
How to automatically provide a clear means to make the most of your company’s proprietary data.

Building human curiosity into artificial intelligence
How neuro-dynamic programming enables smart machines to think ahead.

Predictive Analytics — Reinventing industries: predictive game-changer

Healthcare Analytics
Predicting patient experience with narrative data: a healthcare goldmine

Networks vs. fraud: Connecting the dots
Well-constructed analytical models useful in thwarting fraudsters who often collaborate, thus setting up complex but revealing patterns of behavior.

Internet of Things analytics
Welcome to the ‘We Economy’: Finding the business in your data.

Corporate Profile — SAS: Where it’s been and where it’s headed

Human Resources: Key skills for analytics pros
“People analytics” teams now come from highly trained backgrounds looking to employ analytical tools

Executive Edge: Machine learning unleashes big data potential
The art of putting fragmented, often disconnected data sources together to generate actionable insights for the enterprise.

Goal-driven analytics
Big data needs advanced analytics, but analytics does not need big data.

Healthcare Analytics: Rise of the empowered patient consumer – courtesy of analytics

Predictive Analytics — Most swans are white: Living in a predictive society

Adventures In Consulting
What’s a defense consulting company doing in sports?

Analytics in the oilfield
Properly deployed, predictive and other forms of advanced analytics can yield crucial insights for exploration and production companies.

Predictive analytics in the cloud
Ability to deliver ROI solutions more cost-effectively is driving cloud deployment.

Executive Edge: How analytics will drive the future

Population health management and medication adherence
Apply predictive analytics to address population health management and medication adherence problems.

Predictive Analytics: The privacy pickle
Hewlett-Packard’s prediction of employee behavior.

Analyze This! A tale of two books on decision-making

Analytics Power Player
PAW founder Eric Siegel discusses the power of predictive analytics, privacy issues, his new book and what the future may hold for analytics professionals and consumers.

Predictive analytics: Harnessing the power of big data

How to pick a business partner
Ten things to consider when evaluating analytics and decision sciences partners.

Decision Analysis
Survey highlights new features and trends, but the relationship between technology and thoughtful analysis remains essential to the success of any software tool.

Executive Edge: The times they are a changin’ for advanced analytics
Statistical modelers urged to embrace machine learning, open-source tools for the road ahead.

Executive Edge: What predictive analytics “is not”

Driving profitability with retail analytics
How to make choices and investments that deliver on expectations.

Analytics & the future of healthcare
Market-driven reform already shifting emphasis from volume to value as industry leaders weigh in on what’s next.

Analytical integration in healthcare
Healthcare organizations need to finish implementing basic transaction data systems.

Predictive analytics: saving lives and lowering medical bills
Non-adherence to medication prescriptions is a health epidemic in the United States.

Images & videos: really big data
Sizing up the potential impact of prescriptive analytics driven by proliferation of images and video.

Successfully operationalizing analytics
A repeatable, efficient process for creating and effectively deploying predictive analytic models into production.

Beyond ‘Moneyball’: The rapidly evolving world of sports analytics
Professional baseball and basketball teams are leading the pack of sports organizations that are embracing analytics.

Sports analytics, Part 2
The role of predictive analytics, organizational structures and information systems in professional sports.

Executive Edge: The interactive nature of analytics

Predictive Analytics: TV ads, Wanamaker’s dilemma & analytics
The journey from historical ratings to predictive decisions: A proposed evolution for buyers and sellers of television advertising.

Corporate Profile: McDonald’s Corp.
From the biggest to the best: Innovation, analytics play key roles as world’s largest restaurant chain shifts focus.

Better Decision-Making: How HP delivers business value with enterprise-wide analytics services
A common approach to deploying business analytics across the enterprise to elevate the analytical maturity and deliver actionable intelligence.

Predictive Analytics: Game Changer
Practical ways to drive customer service, looking forward.

Predictive Analytics: Managing Fundamental Tradeoffs
Three lessons demonstrate that “one click” application are too much to ask for.

Predictive analytics in field service
Practical ways to drive field service, looking forward.

Profit Center: An analytics education

The Analytics Journey
An IBM view of the structured data analysis landscape: descriptive, predictive and prescriptive analytics.


Forbes names Dietrich a leader of the data analytics pack

INFORMS member Brenda L. Dietrich, an IBM Fellow, vice president and leader of IBM’s data science group, was recently profiled by Forbes in an article headlined, “Meet 9 Women Leading The Pack In Data Analytics.” Dietrich is also an INFORMS Fellow and a member of the National Academy of Engineering. She served as president of INFORMS in 2007. Read more →

Female board members more likely to have tech experience

Female members of corporate boards of directors are nearly twice as likely as their male counterparts to have professional technology experience, according to new research from Accenture. To understand the gender composition of corporate boards and the role technology plays in the careers of female board members, Accenture examined women’s representation on the boards of more than 500 Forbes Global 2000 companies in 39 countries across Europe, Asia, North America, South America and Australia. Read more →

Study: Consumers buy close to what they first searched online

Given the ease of online search, consumers can explore and discover hundreds of available items in any category. Retailers and advertisers are keen to influence the search and final purchase through better product recommendations and targeted advertising. A forthcoming article in the INFORMS journal Marketing Science studies online search and purchase behavior of consumers in the digital camera category and finds that even though consumers may search for extended periods of time, what they purchase tends to be remarkably close to items they searched and found in their very first search. Read more →



INFORMS Annual Meeting
Nov. 13-16, 2016, Nashville, Tenn.


Foundations of Modern Predictive Analytics
Nov. 17-18, 2016, Nashville, Tenn. 


The Arithmetic of Uncertainty: A Cure for the Flaw of Averages
A one-day (9 a.m.-5 p.m.) workshop with optional hands-on computer lab
Sept. 14: Washington, D.C. (Crystal City)
Sept. 20: Houston
Sept. 21: Dallas
For more information and to register, click here.


CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:

For more information, go to