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Analytics Magazine

November/December 2015: Table of Contents

FEATURES

The reality of real time

Marketing and customer interaction: Four important areas where real-time analytics can provide real value.
By Larry Skowronek

Big data in marketing analytics

Having big data doesn’t automatically lead to better marketing. It’s the insights derived and decisions made.
By Mousumi Ghosh

Simulated worlds

Biennial simulation software survey: Driven by questions, fueled by thought and realized by simulation.
By James J. Swain

Mother Nature meets IoT

What does the oil and gas industry have in common with agriculture? Much more than you think.
By Atanu Basu and Gabe Santos

Data reduction for everyone

Distillation of multitudinous data into meaningful parts plays key role in understanding world around us.
By Will Towler

‘Ensemble of ensemble’

Increased focus on accuracy in predictive modeling results in newer and more innovative techniques.
By Anindya Sengupta

 

DEPARTMENTS

Inside Story
Executive Edge

Analyze This!

Healthcare Analytics
Forum
INFORMS Initiatives
Newsmakers
Five-Minute Analyst
Thinking Analytically

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Accenture security report identifies top cyber threats

With recent large-scale cyberattacks signaling a growing front in destructive threats and business impact, a new midyear report from iDefense, part of Accenture Security, reveals how threat actors are continuing to evolve their ability to avoid detection. Based on in-depth analysis, the report anticipates a growth in the number of threat actors who are rapidly expanding their capabilities due to factors such as the proliferation of affordable, customizable and accessible tools and exploits. Read more →

Job searchers: It’s not just who you know, but how well you know them

While online networking sites enable individuals to increase their professional connections, to what extent do these ties actually lead to job opportunities? A new study in the INFORMS journal Management Science finds that, despite the ability to significantly increase the number of professional connections and identify more job leads with limited effort on these sites, unless the connection is a strong one, they typically will not lead to job offers.  Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.