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Analytics Magazine

November/December 2015: Table of Contents

FEATURES

The reality of real time

Marketing and customer interaction: Four important areas where real-time analytics can provide real value.
By Larry Skowronek

Big data in marketing analytics

Having big data doesn’t automatically lead to better marketing. It’s the insights derived and decisions made.
By Mousumi Ghosh

Simulated worlds

Biennial simulation software survey: Driven by questions, fueled by thought and realized by simulation.
By James J. Swain

Mother Nature meets IoT

What does the oil and gas industry have in common with agriculture? Much more than you think.
By Atanu Basu and Gabe Santos

Data reduction for everyone

Distillation of multitudinous data into meaningful parts plays key role in understanding world around us.
By Will Towler

‘Ensemble of ensemble’

Increased focus on accuracy in predictive modeling results in newer and more innovative techniques.
By Anindya Sengupta

 

DEPARTMENTS

Inside Story
Executive Edge

Analyze This!

Healthcare Analytics
Forum
INFORMS Initiatives
Newsmakers
Five-Minute Analyst
Thinking Analytically

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.




Headlines

Survey: Despite the hype, AI adoption still in early stages

The hype surrounding artificial intelligence (AI) is intense, but for most European businesses surveyed in a recent study by SAS, adoption of AI is still in the early or even planning stages. The good news is, the vast majority of organizations have begun to talk about AI, and a few have even begun to implement suitable projects. There is much optimism about the potential of AI, although fewer were confident that their organization was ready to exploit that potential. Read more →

Data professionals spend almost as much time prepping data as analyzing it

Nearly 40 percent of data professionals spend more than 20 hours per week accessing, blending and preparing data rather than performing actual analysis, according to a survey conducted by TMMData and the Digital Analytics Association. More than 800 DAA community members participated in the survey held earlier this year. The survey revealed that data access, quality and integration present persistent, interrelated roadblocks to efficient and confident analysis across industries. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.