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Analytics Magazine

November/December 2015: Table of Contents


The reality of real time

Marketing and customer interaction: Four important areas where real-time analytics can provide real value.
By Larry Skowronek

Big data in marketing analytics

Having big data doesn’t automatically lead to better marketing. It’s the insights derived and decisions made.
By Mousumi Ghosh

Simulated worlds

Biennial simulation software survey: Driven by questions, fueled by thought and realized by simulation.
By James J. Swain

Mother Nature meets IoT

What does the oil and gas industry have in common with agriculture? Much more than you think.
By Atanu Basu and Gabe Santos

Data reduction for everyone

Distillation of multitudinous data into meaningful parts plays key role in understanding world around us.
By Will Towler

‘Ensemble of ensemble’

Increased focus on accuracy in predictive modeling results in newer and more innovative techniques.
By Anindya Sengupta



Inside Story
Executive Edge

Analyze This!

Healthcare Analytics
INFORMS Initiatives
Five-Minute Analyst
Thinking Analytically


Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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