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Analytics Magazine

November/December 2012 Table of Contents

oil analytics big dataFEATURES

Images & videos: some really big data

By Fritz Venter and Andrew Stein
Sizing up the potential impact of prescriptive analytics driven by proliferation of images and video.

How big data is changing oil & gas industry

By Adam Farris
Advent of the “digital oil field” helps produce cost-effective energy while addressing safety and environmental concerns.

Distribution processing addresses uncertainty

By Sam L. Savage
Non-profit organization promotes standards for making rational, auditable calculations based on probability distributions.

Soft skills: art of effective communication

By Gary Cokins
How to achieve corporate buy-in during the Twitter-influenced, short-attention-span era.

Successfully operationalizing analytics

By James Taylor
A repeatable, efficient process for creating and effectively deploying predictive analytic models into production.

Sports analytics: basketball genomics

By William Cade
Evaluation of performance: evolution of the official box score reveals true on-court player values.


Inside Story
Executive Edge
Profit Center
Analyze This!
Conference Preview
Five-Minute Analyst
Thinking Analytically


Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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