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Analytics Magazine

November/December 2011 Table of Contents

Table of Contents

November/December 2011FEATURES

The Value of Business Analytics

By Evan Stubbs
Most organizations have a relatively immature understanding of what “business analytics” is, let alone how it creates value.

Intelligent Augmentation

By Russ Vane and Doug Samuelson
Making better, just-in-time decisions by combining human and computer intelligence.

Portfolio Decision Analysis

By Ahti Salo, Jeffrey Keisler and Alec Morton
Improving resource allocation is one of many promising avenues for research and applied work in PDA.

Analytics Applications

By Ming Zhang, Clay Duan and Arun Muthupalanippan
Consumer credit, retail marketing present ripe opportunities to impact the bottom-line with advanced analytics.

Soft Skills: “Killer App” for Analytics

By David Leonhardi
Six new abilities every analyst needs to know and how to deploy them in the execution of projects.

Sports Analytics, Part 2

By Benjamin Alamar and Vijay Mehrotra
The role of predictive analytics, organizational structures and information systems in professional sports.

DEPARTMENTS

Inside Story

By Peter Horner

Executive Edge

By Chris Fry

Profit Center

By E. Andrew Boyd

Analyze This!

By Vijay Mehrotra

Five-Minute Analyst

By Harrison Schramm

Thinking Analytically

By John Toczek

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
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