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Analytics Magazine

November/December 2011 Table of Contents

Table of Contents

November/December 2011FEATURES

The Value of Business Analytics

By Evan Stubbs
Most organizations have a relatively immature understanding of what “business analytics” is, let alone how it creates value.

Intelligent Augmentation

By Russ Vane and Doug Samuelson
Making better, just-in-time decisions by combining human and computer intelligence.

Portfolio Decision Analysis

By Ahti Salo, Jeffrey Keisler and Alec Morton
Improving resource allocation is one of many promising avenues for research and applied work in PDA.

Analytics Applications

By Ming Zhang, Clay Duan and Arun Muthupalanippan
Consumer credit, retail marketing present ripe opportunities to impact the bottom-line with advanced analytics.

Soft Skills: “Killer App” for Analytics

By David Leonhardi
Six new abilities every analyst needs to know and how to deploy them in the execution of projects.

Sports Analytics, Part 2

By Benjamin Alamar and Vijay Mehrotra
The role of predictive analytics, organizational structures and information systems in professional sports.

DEPARTMENTS

Inside Story

By Peter Horner

Executive Edge

By Chris Fry

Profit Center

By E. Andrew Boyd

Analyze This!

By Vijay Mehrotra

Five-Minute Analyst

By Harrison Schramm

Thinking Analytically

By John Toczek



Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix

OTHER EVENTS

Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.


Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.


Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25


Advancing the Analytics-Driven Organization
Sept. 17-20, 12-5 p.m. LIVE Online


The Analytics Clinic: Ensemble Models: Worth the Gains?
Sept. 20, 11 a.m. -12:30 p.m.

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