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Analytics Magazine

November/December 2010: Table of Contents

business analyticsFeatures

The Analytics Journey

By Irv Lustig, Brenda Dietrich, Christer Johnson and Christopher Dziekan
An IBM view of the structured data analysis landscape: descriptive, predictive and prescriptive analytics.

Five myths of quant consulting

By David Lengacher
Caution before entering: Misconceptions abound in fascinating filed.

Predictive analytics in field service

By Scott Brown, Atanu Basu and Tim Worth
Practical ways to drive field service, looking forward.

Collections Analytics

By Vishal Ahuja and P.S.S Moorthy
How to levrage analytics to build collections into a competitive advantage.

Agility wins

By Douglas Samuelson
Military strategy studies indicate huge importance of rapidly adaptive decision-making.

Decision Analysis

By Don Buckshaw
Visualization and options continue to imp[rove along with Web-based integration, but a wish list of “wants and needs” remain unmet.



Analytics Blog

Electoral College put to the math test

With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →



Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas


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